Discover three campaigns created by the Totem Experience teams in recent months.The first, for Pullman Abidjan: Chocolate Saturday. The UEFA Champions League Final for Brassivoire Dance with the Skys, for SkyGirls Ivory Coast.
McCANN Douala signs TV campaign for PANZANI Cameroon brand
According to the latest AFRICASCOPE results for 2022, internet usage in the eight French-speaking sub-Saharan African countries studied continues to grow. Regular internet users (at least once a week) now account for 53% of the population, with significant variations from one country to another: they account for 76% in Senegal,...
Call for applications for residencies in Africa and the United States in 2024 by Villa Albertine
In partnership with the Ford Foundation, Villa Albertine welcomes five thinkers, creators, or cultural professionals from the African continent each year for a residency in the United States. It is now accepting applications to select the five winners who will have the opportunity to participate in a two-month exploratory residency...
"The taste of the weekend begins with Vimto," a campaign by McCANN Douala
VIMTO: THE TASTE OF THE WEEKEND STARTS WITH VIMTO To remind people of the taste of the weekend at Vimto, McCANN Douala supported Boissons du Cameroun by creating a digital visual. Technical details - Industry: Food and beverage - Advertiser: Boissons du Cameroun - Agency: McCANN Douala - Distribution channel:...
"Dem Ba Jeex" campaign by Caractère for the Kirène group
A look back at the advertising campaign created by Senegalese agency Caractère for the Kirène group, ahead of the 2022 FIFA World Cup:
Ascèse Conseil agency signs CFAO Retail group's latest campaign
Following the two PlaYce shopping centers in Côte d'Ivoire, located in Marcory and La Palmeraie, CFAO recently opened its third shopping center in sub-Saharan Africa, in Cameroon. For the occasion, the CFAO Retail Group commissioned the communications agency Ascèse Conseil to create a large-scale advertising campaign. Here are some images...
A look back at the 2022 Africa Cup of Nations with an advertising campaign by McCANN Douala
On the occasion of the 2022 African Cup of Nations, McCANN Douala supported WINMAX, a sports betting company, in rolling out digital communication initiatives to boost its visibility. The agency set itself the task of implementing relevant digital initiatives and creating impactful media. Technical specifications - Industry: Sports betting -...
ADICOM WATCH, an event not to be missed, March 31 in Abidjan
The ADICOM FAMILY is launching a new event: ADICOM WATCH, a film produced by Totem Experience, featuring the best of Ivorian and African advertising and brand content from the past year! After two lean years due to COVID, Adicom Watch will undoubtedly be a breath of fresh air and inspiration...
ADICOMDAYS supports the professionalization of content creators
A leading player in the digital world in French-speaking sub-Saharan Africa, Adicomdays announces the official release of its first guide to African influencers. Designed as an interactive roadmap, this guide is the result of several years of analysis and interpretation of influencer marketing, which is growing increasingly popular on the...
McCann Abidjan signs the ORABANK group's resilience campaign
The curtain falls on 2021. It has been a challenging year for Africa, but also a year full of projects. Many players have shown energy and initiative despite the ongoing COVID-19 pandemic. 2021 has once again put the spotlight on innovative players and ambitious projects that have greatly contributed to...