The ADICOM FAMILY is launching a new event: ADICOM WATCH, a film produced by Totem Experience, featuring the best of Ivorian and African advertising and brand content from the past year! After two lean years due to COVID, Adicom Watch will undoubtedly be a breath of fresh air and inspiration...
ADICOMDAYS supports the professionalization of content creators
A leading player in the digital world in French-speaking sub-Saharan Africa, Adicomdays announces the official release of its first guide to African influencers. Designed as an interactive roadmap, this guide is the result of several years of analysis and interpretation of influencer marketing, which is growing increasingly popular on the...
McCann Abidjan signs the ORABANK group's resilience campaign
The curtain falls on 2021. It has been a challenging year for Africa, but also a year full of projects. Many players have shown energy and initiative despite the ongoing COVID-19 pandemic. 2021 has once again put the spotlight on innovative players and ambitious projects that have greatly contributed to...
Who will win the 2021 Adicomawards?
The 2021 Adicomawards ceremony took place on December 4 in Dakar, welcoming more than 300 participants in person and 10,000 people connected via Facebook. "Our vision remains the same: to unite the African digital community and help Africans understand that by using digital creativity and storytelling, we can truly have...
Pitcher Festival: Caractère agency wins grand prize for advertising film
A small event was held on May 22 in Nigeria during the awards ceremony for the Pitcher Festival of Creativity organized by CHINI Africa, as an independent Senegalese agency managed to beat out South African and Nigerian agencies that have been accustomed to dominating the awards for their advertising campaigns...
The latest campaign from the Dolima brand: "Meew mi sunu meew la – this milk belongs to all of us."
Launch film for the Dolima fresh milk range: "Meew mi sunu meew la – this milk belongs to all of us." Creation, production, and direction: Aymeric Austry DOP: Romain Vallade Executive production: Ibra Dia Voice Over: Ndongo D Music: Faada Freddy THE BRIEFAfter yogurt, thiakry (a mixture of yogurt and...
Voice Africa agency signs anti-piracy campaign
Voice Africa has signed up to the Convergence association's 360 anti-piracy campaign featuring Senegalese television stars Khalima Gadji, Ndiaye Ciré Bâ, Pape Oumar Diop, and Sanekh. The campaign aims to raise awareness among all family members about the illegality of television accessed via a pirate network.
Chouette Prod unveils the making of the launch campaign for DaybyDay Men deodorants
Chouette Prod unveils the making of the launch campaign for DaybyDay Men deodorants