The African Cristal Festival took place on December 7 and 8. Now it's time to take stock... Contrary to what had been announced, the African Cristal Festival took place in Casablanca. We brought together more than 150 people to celebrate this year's African talent and major campaigns, but also to...
McCANN Douala: the LA PASTA Facebook campaign
PASTA: I FEEL GOOD THIS MONTH Technical data sheet - Industry: Foodand beverage - Advertiser: PANZANICAMEROON - Agency: McCANN Douala- Distribution channel: Facebook- Number of followers: 37k
A new version of the African Cristal Festival
After being organized for many years by its founder Christian Cappe, the African Cristal Festival is back in a new format, bringing together marketing, communications, and media professionals to showcase the continent's advertising creativity. As a reminder, Christian Cappe, founder of the Cristal Festival, chose to leave the company in...
The latest video campaigns from Totem Experience
Discover three campaigns created by the Totem Experience teams in recent months.The first, for Pullman Abidjan: Chocolate Saturday. The UEFA Champions League Final for Brassivoire Dance with the Skys, for SkyGirls Ivory Coast.
McCANN Douala signs TV campaign for PANZANI Cameroon brand
According to the latest AFRICASCOPE results for 2022, internet usage in the eight French-speaking sub-Saharan African countries studied continues to grow. Regular internet users (at least once a week) now account for 53% of the population, with significant variations from one country to another: they account for 76% in Senegal,...
Call for applications for residencies in Africa and the United States in 2024 by Villa Albertine
In partnership with the Ford Foundation, Villa Albertine welcomes five thinkers, creators, or cultural professionals from the African continent each year for a residency in the United States. It is now accepting applications to select the five winners who will have the opportunity to participate in a two-month exploratory residency...
"The taste of the weekend begins with Vimto," a campaign by McCANN Douala
VIMTO: THE TASTE OF THE WEEKEND STARTS WITH VIMTO To remind people of the taste of the weekend at Vimto, McCANN Douala supported Boissons du Cameroun by creating a digital visual. Technical details - Industry: Food and beverage - Advertiser: Boissons du Cameroun - Agency: McCANN Douala - Distribution channel:...
"Dem Ba Jeex" campaign by Caractère for the Kirène group
A look back at the advertising campaign created by Senegalese agency Caractère for the Kirène group, ahead of the 2022 FIFA World Cup:
Ascèse Conseil agency signs CFAO Retail group's latest campaign
Following the two PlaYce shopping centers in Côte d'Ivoire, located in Marcory and La Palmeraie, CFAO recently opened its third shopping center in sub-Saharan Africa, in Cameroon. For the occasion, the CFAO Retail Group commissioned the communications agency Ascèse Conseil to create a large-scale advertising campaign. Here are some images...
A look back at the 2022 Africa Cup of Nations with an advertising campaign by McCANN Douala
On the occasion of the 2022 African Cup of Nations, McCANN Douala supported WINMAX, a sports betting company, in rolling out digital communication initiatives to boost its visibility. The agency set itself the task of implementing relevant digital initiatives and creating impactful media. Technical specifications - Industry: Sports betting -...