As luck would have it, it was Group PI—which stands for People Input—comprising People Input, Dentsu, and Voïce Africa, that worked on the launch of PI-SPI (Plateforme Interopérable du Système de Paiement Instantané), the BCEAO's new payment infrastructure. Two years of quiet work, an unprecedented regional ambition, and a challenge:...
AFRICAN CRISTAL FESTIVAL: Mehdi El Alj's favorite campaigns
During the November broadcast of MEDIASTORIES, Mehdi EL ALJ, President of the African Cristal Festival, presented his favorite entries, which were awarded prizes by the jury and produced by agencies from French-speaking sub-Saharan Africa or by pan-African actors: The campaign for the EU carried out by AG PARTNERS DAKAR...
When advertising cuts the engines, brands are guaranteed to go downhill
An airplane with its engines shut down does not crash immediately. It glides. Then, sooner or later, it loses altitude. This striking metaphor, borrowed from the Ehrenberg-Bass Institute study, perfectly illustrates the fate of brands that stop communicating. Faced with the temptation to cut media budgets—usually to save money—a crucial...
AG PARTNERS DAKAR wins two awards at the 2024 LUUM Awards
The agency AG Partners DAKAR and its client, the European Union Delegation to Senegal, were recognized in two categories (Planet and Institutional Communication) with Silver Awards at the 2024 edition of the Luum Awards for their work on the Hann Bay Cleanup Project (PDBH). The Luum Award, based in Geneva,...
CART’IN is revolutionizing e-commerce in Africa
The TOTeM expérience agency has just completed the advertising campaign for the launch of CART'IN, a new application that allows users to shop on AMAZON from the Ivory Coast. Amazon does not operate in Ivory Coast, but thanks to CART'IN, Ivorians can order any product on Amazon.fr and have it...
Technology Media Global's 6 tips for African influencers and content creators
Technology Media Global has just published a comprehensive report on the "Creator Economy" in sub-Saharan Africa. The term "Creator Economy" or "influencer marketing economy" refers to all businesses founded by independent content creators who use social media, blogs, and videos to share their work and reach their audience. This activity...
Willy Dumbo, star of a commercial for Betclic
Willy Dumbo, the star presenter of Life TV who hosts the daily show Willy à midi, is the lead actor in the latest commercial produced by the Blue Lions/South Next group agency for BETCLIC. A famous personality transformed into a basketball player with supernatural powers, lots of special effects, a...
Benin engages in marketing and creates its brand signature: "A World of Splendor."
Following the example of Germany, Iceland, Brazil, and Japan, BENIN has adopted a new brand signature entitled "A World of Splendor." The term "nation brand" used by the Benin government in the minutes of the Council of Ministers meeting on June 12 was coined in 1996 by independent political advisor...
McCann Abidjan launches season 2 of SIN for the Beaufort brand
In the era of binge-watching and high demand for brand content, the McCANN Abidjan agency created the second season of the series "SIN" for the Beaufort brand, based on a slice of life of its ambassador, the famous singer SINGUILA.It all started with "Aïcha": a hit song by SINGUILA in...
Voodoo x Orange CI: "Chez nous, le Foot c'est ballon" campaign
Director: Ben LacourProducer: HibiscusCopywriter: Romain FuretArt Director: Guy Roland Rabet https://www.youtube.com/watch?v=L_-xNQe4pik&ab_channel=VoodooGroup