After the two PlaYce shopping centers in Côte d'Ivoire located in Marcory and La Palmeraie, CFAO has finally opened its third shopping center in sub-Saharan Africa and its first in Central Africa. Located in the heart of the city, this shopping center, which has 12,000 m² of retail space and...
ALTAVIA BLUE LIONS in charge of AUCHAN's communications
A few days after its president, Barthélemy Guislain, announced its arrival in Côte d'Ivoire, Auchan inaugurated its first Ivorian supermarket in the Cocody district of Abidjan on Tuesday, June 14. In addition to this 900 m² supermarket in Cocody, Auchan will also open four MyAuchan convenience stores in Cocody, Abobo,...
Opinion & Public unveils the 2022 edition of the ranking of the most admired African brands
Since 2010, the Brand Africa 100: Africa's Best Brands ranking has analyzed and listed brands and companies in Africa, based on a Geopoll study conducted in more than 25 countries and data analysis carried out by Kantar and Brand Leadership. Once again this year, Brand Africa has unveiled its new...
The Auchan Group sets up operations in Ivory Coast
The Auchan group will open stores in Abidjan and other cities in the interior, announced Barthélemy Guislain, president of the Mulliez Family Association (AFM), owner of the AUCHAN group, on Wednesday, June 1, 2022, following a working meeting with Ivorian Prime Minister Patrick Achi. President Barthélemy Guislain expressed his company's...
CANAL+, a brand that has won eight awards at the African Creativity Festival
The 5th Pitcher Festival of Creativity was held in Lagos, Nigeria, from May 17 to 21, 2022. These awards recognize African advertising creativity across various categories covering the entire spectrum of communication: media, digital, public relations, influence, and entertainment. Three African campaigns by CANAL+ were recognized in different categories, including...
Senegal: CFAO Retail opens its second Carrefour Market supermarket near Dakar
The city of Thiès, 70 km from Dakar, now has a CFAO Retail supermarket after six months of construction. With a total surface area of 750 square meters, the new Carrefour Market offers more than 9,000 products, 70% of which come from Senegalese suppliers, while around 15% are Carrefour brand...
The Brand Africa 100 – Africa's Best Brands ranking reveals the most admired African brands
On World Africa Day, May 25, 2021, the eleventh Brand Africa 100: Africa's Best Brands ranking will reveal the most admired and useful African brands during the pandemic. Since 2010, the Brand Africa 100: Africa's Best Brands ranking has analyzed and listed brands and companies in Africa, based on a...
CANAL+ International unveils a new advertising campaign created by BETC
One year after opening its first SUPECO store in Abidjan, Ivory Coast, the CFO Retail group inaugurated its second store on February 4. Located in Yopougon in the Niangon district, the new store, called "SUPECO Terminus 47," covers an area of 750 square meters and offers nearly 3,000 food items...
KIRENE renews its partnership with the Senegalese Football Federation for two years
The Kirène Group, which markets Kirene mineral water and Candia milk drinks, among other products, has renewed its partnership with the Senegalese Football Federation. This two-year partnership will end on December 31, 2022. It will cover upcoming events in which the Senegalese national team will participate, including the African Cup...
McCANN Dakar: How can brands be useful during this pandemic?
In these uncertain times marked by the global health crisis, many countries have chosen to lock down their populations to combat the spread of the virus. These measures have a direct impact on brands and businesses. In Africa, as in the rest of the world, the advertising market is holding...