As usual, World Africa Day saw the annual publication of the Brand Africa 100: Africa's Best Brands ranking, which highlights the most admired and useful African brands in 2023. Since 2010, the Brand Africa 100: Africa’s Best Brands ranking has analyzed and listed brands and companies in Africa, based on...
The CASTEL Group refocuses its activities in French-speaking Africa
Established on the African continent for several decades, the Castel Group has announced the sale of two brands and mineral water bottling plants in order to focus on its core business: beer production. As a result, the AWA and CRISTALINE brands will disappear from the Ivorian market. These two brands...
Food and beverages: Ivorians' favorite brands
Food and beverages, along with telecommunications, are two key sectors for communication and the economy in Côte d'Ivoire. In March 2023, as in March 2022, these three sectors ranked first, second, and third among brands investing in TV, according to the Omedia Institute, which tracks television advertising investments. TOP 3...
The Brand Observatory – Maggi and Dinor: the best-known Ivorian food brands
MAGGI AND DINOR: THE MOST WELL-KNOWN IVORIAN FOOD BRANDS The IVORIAN BRAND OBSERVATORY, developed jointly by ADWEKNOW and FIELDPRO RESEARCH, provides information on brand awareness (TOP of MIND, aided and unaided awareness), consumption, and consumer satisfaction, as well as a preference indicator linked to brand image. Here are some...
Adweknow and Fieldpro Research launch the Ivory Coast Brand Observatory
Since its launch in 2016, Adweknow has aimed to promote and develop the advertising and media sector in French-speaking Africa. Convinced that the development of advertising and media must be based on reliable studies, we decided, in collaboration with Fieldpro Research, that it would be useful to provide the market...
JM2I: branding, a driver of growth for Ivorian businesses?
The first edition of the Innovative Ivorian Brand Days (JM2I) will be held from December 19 to 22. Organized by the Ivorian Intellectual Property Office (OIPI), this first edition will focus on the theme: "Brands: a lever for business development." This initiative, launched by Koffi Paul Assandé, Director General of...
CFAO Retail continues its expansion in Senegal
After opening a second Carrefour Market near Dakar in 2021, CFAO Consumer Retail is continuing its expansion in the country with a new shopping center in the port city of Saly, Senegal. Built in ten months, this new shopping center includes a Carrefour Market supermarket with a sales area of...
16% of the African population has a TIKTOK account, according to Africascope 2021/2022.
According to the latest AFRICASCOPE 2021/2022 results recently published by KANTAR on internet usage in the eight French-speaking sub-Saharan African countries studied, internet usage continues to grow. Regular internet users (at least once a week) now exceed 50% of the population (50.2% on average across the eight countries). They represent...
PlaYce and Carrefour inaugurated in Cameroon
After the two PlaYce shopping centers in Côte d'Ivoire located in Marcory and La Palmeraie, CFAO has finally opened its third shopping center in sub-Saharan Africa and its first in Central Africa. Located in the heart of the city, this shopping center, which has 12,000 m² of retail space and...
ALTAVIA BLUE LIONS in charge of AUCHAN's communications
A few days after its president, Barthélemy Guislain, announced its arrival in Côte d'Ivoire, Auchan inaugurated its first Ivorian supermarket in the Cocody district of Abidjan on Tuesday, June 14. In addition to this 900 m² supermarket in Cocody, Auchan will also open four MyAuchan convenience stores in Cocody, Abobo,...