Food and beverages, along with telecommunications, are two key sectors for communication and the economy in Côte d'Ivoire. In March 2023, as in March 2022, these three sectors ranked first, second, and third among brands investing in TV, according to the Omedia Institute, which tracks television advertising investments. TOP 3...
The CASTEL Group refocuses its activities in French-speaking Africa
Established on the African continent for several decades, the Castel Group has announced the sale of two brands and mineral water bottling plants in order to focus on its core business: beer production. As a result, the AWA and CRISTALINE brands will disappear from the Ivorian market. These two brands...
Brand Africa 100 2023 edition: African brands losing momentum
As usual, World Africa Day saw the annual publication of the Brand Africa 100: Africa's Best Brands ranking, which highlights the most admired and useful African brands in 2023. Since 2010, the Brand Africa 100: Africa’s Best Brands ranking has analyzed and listed brands and companies in Africa, based on...
We explain how you can access the results of the Adweknow/Fieldpro Research brand observatory at a lower cost.
Adweknow and Fieldpro Research have joined forces to develop L’OBSERVATOIRE DES MARQUES (The Brand Observatory). This study enables brands to understand how they rank among their competitors and make the necessary marketing adjustments to address their weaknesses. It is also a robust knowledge tool for communications agencies and advertising agencies,...
UNILEVER official sponsor of the 2023 Africa Cup of Nations and the 2024 Women's Africa Cup of Nations
The Unilever group, which recently became the official sponsor of the FIFA World Cup and FIFA Women's World Cup until 2027, has just announced that it will also be the official sponsor of the "TotalEnergies CAF Africa Cup of Nations, Côte d'Ivoire 2023" (taking place in Côte d'Ivoire) through its...
CANOSCOPE Opinionway Barometer: NCI to receive award for most-watched TV channel during CAN 2023
On Thursday, February 22, the Opinionway research institute will host an awards ceremony for brands that shone during the 2023 Africa Cup of Nations. Around 100 companies will attend the ceremony at the Sofitel in Abidjan. These trophies are awarded based on the results of the five cumulative waves of...
How did Senegalese brands use television in 2023 for their advertising campaigns?
ADWEKNOW was able to use the television advertising data published monthly by the Omedia institute to produce an insightful report on how brands managed their TV advertising presence in 2023. 57 advertisers are mentioned at least once in one of the monthly TOP 10 rankings in 2023 => the Senegalese...