Following on from the information published by Adweknow on the evolution of the advertising market in Guinea in the first half of 2025, here are the TOP 15 advertisers in 2025 in terms of outdoor advertising. Outdoor advertising is the leading medium in Guinea. It accounts for 66% of total...
How Ivorian brands used television in 2024
As it does every year, Adweknow has compiled a wealth of information based on television advertising data published monthly by IPSOS, providing insights into how brands managed their TV advertising presence in Côte d'Ivoire in 2024. Key findings Only 44 advertisers appear at least once in the monthly TOP 10....
Ramadan 2025 in Senegal: between spirituality, consumption, and traditions
This week, we published a Moroccan study on successful communication strategies during Ramadan. Almost simultaneously, IPSOS published the 2025 edition of the Ramadan Handbook, which highlights in even greater detail the main trends and changes associated with this key period. A month of spirituality and solidarity According to the study,...
Foir'Fouille will open its first store in Douala in the first half of the year.
The Duval Group has just announced in a press release a strategic partnership in Africa aimed at developing a master franchise for La Foir'Fouille, a brand specializing in discount home furnishings, created in 1975 and developed as a franchise since 1984. This ambitious partnership aims to offer products at the...
Princesse Tatie, Dolait, and Secret, favorite food brands in Cameroon
The Pondo Brand Awards were created by the creative and brand expression agency PondoWiz, with the help of another Cameroonian branding agency: Kreon DSC. They recognize Cameroonians' favoritebrands. The results were obtained from more than 12,000 votes collected over a four-week period, from December 18, 2024, to January 15, 2025....
Launch of Corona Extra beer in Ivory Coast
SOLIBRA launched the international premium beer "Corona Extra," produced by ABInBev, with a major marketing campaign on Friday, August 30, 2024, in Abidjan. This new brand, which strengthens SOLIBRA's premium range consisting of Beaufort Lager, Guinness, Castel, Budweiser, and Sombreros, is the fifth best-selling beer in the world. Beer consumption...
BRAND AFRICA 100 2023: THE MOST ADMIRED MEDIA BRANDS IN AFRICA
As every year on World Africa Day, the Brand Africa 100: Africa's Best Brands ranking, which highlights the most admired African brands in 2023, has just been published. Created in 2010, the Brand Africa 100: Africa’s Best Brands ranking analyzes and lists brands and companies in Africa, based on a...
Africa: Société Générale scales back operations
In the early 2000s, Africa attracted a large number of players from the Western financial community. And with good reason: the continent seemed full of promise, buoyed by booming demographics, a growing middle class, and rising growth rates. Société Générale, in particular, had captured this high-potential market. A long-standing player...
How did Senegalese brands use television in 2023 for their advertising campaigns?
ADWEKNOW was able to use the television advertising data published monthly by the Omedia institute to produce an insightful report on how brands managed their TV advertising presence in 2023. 57 advertisers are mentioned at least once in one of the monthly TOP 10 rankings in 2023 => the Senegalese...
CANOSCOPE Opinionway Barometer: NCI to receive award for most-watched TV channel during CAN 2023
On Thursday, February 22, the Opinionway research institute will host an awards ceremony for brands that shone during the 2023 Africa Cup of Nations. Around 100 companies will attend the ceremony at the Sofitel in Abidjan. These trophies are awarded based on the results of the five cumulative waves of...