The 5th Pitcher Festival of Creativity was held in Lagos, Nigeria, from May 17 to 21, 2022. These awards recognize African advertising creativity across various categories covering the entire spectrum of communication: media, digital, public relations, influence, and entertainment. Three African campaigns by CANAL+ were recognized in different categories, including...
The Auchan Group sets up operations in Ivory Coast
The Auchan group will open stores in Abidjan and other cities in the interior, announced Barthélemy Guislain, president of the Mulliez Family Association (AFM), owner of the AUCHAN group, on Wednesday, June 1, 2022, following a working meeting with Ivorian Prime Minister Patrick Achi. President Barthélemy Guislain expressed his company's...
Opinion & Public unveils the 2022 edition of the ranking of the most admired African brands
Since 2010, the Brand Africa 100: Africa's Best Brands ranking has analyzed and listed brands and companies in Africa, based on a Geopoll study conducted in more than 25 countries and data analysis carried out by Kantar and Brand Leadership. Once again this year, Brand Africa has unveiled its new...
ALTAVIA BLUE LIONS in charge of AUCHAN's communications
A few days after its president, Barthélemy Guislain, announced its arrival in Côte d'Ivoire, Auchan inaugurated its first Ivorian supermarket in the Cocody district of Abidjan on Tuesday, June 14. In addition to this 900 m² supermarket in Cocody, Auchan will also open four MyAuchan convenience stores in Cocody, Abobo,...
PlaYce and Carrefour inaugurated in Cameroon
After the two PlaYce shopping centers in Côte d'Ivoire located in Marcory and La Palmeraie, CFAO has finally opened its third shopping center in sub-Saharan Africa and its first in Central Africa. Located in the heart of the city, this shopping center, which has 12,000 m² of retail space and...
16% of the African population has a TIKTOK account, according to Africascope 2021/2022.
According to the latest AFRICASCOPE 2021/2022 results recently published by KANTAR on internet usage in the eight French-speaking sub-Saharan African countries studied, internet usage continues to grow. Regular internet users (at least once a week) now exceed 50% of the population (50.2% on average across the eight countries). They represent...
CFAO Retail continues its expansion in Senegal
After opening a second Carrefour Market near Dakar in 2021, CFAO Consumer Retail is continuing its expansion in the country with a new shopping center in the port city of Saly, Senegal. Built in ten months, this new shopping center includes a Carrefour Market supermarket with a sales area of...
JM2I: branding, a driver of growth for Ivorian businesses?
The first edition of the Innovative Ivorian Brand Days (JM2I) will be held from December 19 to 22. Organized by the Ivorian Intellectual Property Office (OIPI), this first edition will focus on the theme: "Brands: a lever for business development." This initiative, launched by Koffi Paul Assandé, Director General of...
Adweknow and Fieldpro Research launch the Ivory Coast Brand Observatory
Since its launch in 2016, Adweknow has aimed to promote and develop the advertising and media sector in French-speaking Africa. Convinced that the development of advertising and media must be based on reliable studies, we decided, in collaboration with Fieldpro Research, that it would be useful to provide the market...
The Brand Observatory – Maggi and Dinor: the best-known Ivorian food brands
MAGGI AND DINOR: THE MOST WELL-KNOWN IVORIAN FOOD BRANDS The IVORIAN BRAND OBSERVATORY, developed jointly by ADWEKNOW and FIELDPRO RESEARCH, provides information on brand awareness (TOP of MIND, aided and unaided awareness), consumption, and consumer satisfaction, as well as a preference indicator linked to brand image. Here are some...