CAN 2025: EVERYONE WANTS IT

The 2025 Africa Cup of Nations will undoubtedly be the audiovisual and popular event of the year in Africa. With just a few weeks to go before kick-off and amid a campaign calling for all matches to be broadcast in full—as is the case in English-speaking Africa—launched by a collective...

The CANAL+ campaign for the 2025 Africa Cup of Nations in Benin

To announce the broadcast of the upcoming 2025 Africa Cup of Nations matches on CANAL+ in Benin, the Wallace agency created a campaign celebrating Benin's unity, pride, and cultural richness, drawing inspiration from local sayings:" Derrière Guépards y’a Tantie" ("Behind the Cheetahs there's Auntie"), "...y’a Dada" ("...there's Dada"), "...y’a Zem"...

CAF call for tenders for interclub competitions

The Confederation of African Football (CAF) has launched a tender for the media rights to its main club competitions. This call for tenders includes the rights for the 2025/2026 season for the following tournaments: CAF Champions League (Men's). The CAF Confederation Cup. The 2026 CAF Super Cup. The 2026 CAF...

The Premier League on CANAL+ until 2028  

This summer, in 2025, the CANAL+ group made a major move by renewing its exclusive broadcasting rights for the English Premier League in 50 countries across Europe, Africa, and Asia for the 2025–2028 seasons. This agreement reinforces its status as the preferred broadcaster of major international sporting events in all...

Sports rights in Africa: the new masters of the game

The sports rights market has undergone a dramatic transformation worldwide and in Africa in just four or five years. This change has been marked by the disappearance or weakening of certain long-standing players, the emergence of newcomers—notably digital giants—and a profound technological revolution that is redefining the broadcasting and consumption...