Can we engage, unite, and promote our online community in the same way we do with our audience or readership?

Today, driven by digital technology, new vocabulary and concepts are emerging: digital transformation, online communities, personal data, influencer marketing, etc. These are replacing the old vocabulary and concepts used by traditional media: audience and readership, reading contract and editorial line, socio-demographic profiles, journalistic investigation. The very notion of media is...

TV5Monde launches a label for web creations

The third edition of Adicomdays once again brought together key players in the African digital world. Experts, communication agencies, media outlets, companies, institutions, and influencers from around the world were able to exchange ideas, share experiences, and network. TV5Monde, a partner of the event, took the opportunity to announce the...

Canal+: Sakho and Mangane, a 100% African crime series

The African e-commerce "unicorn" continues its expansion on the continent Launched in Nigeria in 2012 by French entrepreneurs Sacha Poignonnec and Jeremy Hodara, Jumia has become a key player in e-commerce on the continent, where it now operates in 14 countries. In 2018, the platform recorded 4 million customers. Today,...