NCI, the new Ivorian channel, has launched an intensive poster campaign in Abidjan and unveiled its new slogan, "Télévivez la Côte d'Ivoire" (Experience Côte d'Ivoire on TV), and its tagline, "ça se passe ici" (it's happening here), both of which reinforce the channel's ambition to establish itself in Ivorian society....
Ayoba, the African "WhatsApp"
With over a billion users worldwide, WhatsApp has become the new playground for media outlets and economic operators. On the African continent, WhatsApp occupies a privileged position and is becoming increasingly popular. However, the instant messaging app is no longer alone on the market and faces new competition... MTN, an...
CANAL+ ELLES speaks to women's hearts
Since October 15, CANAL+ Afrique has been offering its subscribers a new channel: CANAL+ ELLES, available as CANAL+ ELLES Centre and CANAL+ ELLES Ouest to account for the time difference between West Africa and Central Africa. Historically, CANAL+ has always had a predominantly male audience due to its extensive sports...
CANAL+: SUNU YEUF, the new 100% Senegalese channel
The CANAL+ group has been committed for several years to a strategy of producing local content for the African continent. To get even closer to its subscribers in French-speaking Africa, the CANAL+ group recently decided to offer more African content by launching ten new local and international television channels. Among...
Eutelsat markets its Cirrus service in Africa
At the latest AfricaCom event, Eutelsat Communications announced the signing of a contract with Orao Telecom Congo for the marketing of the Eutelsat Cirrus solution. This is a first on the African continent. Orao Telecom Congo will use Eutelsat's services to launch a package of 15 pay-TV channels featuring Congolese...
RFI Challenge App Africa: the finalists for the 2019 edition
The jury members of the "RFI Challenge App Afrique" have selected the three finalists for the fourth edition from more than 400 entries received. This year's competition aims to promote the integration of new technologies in the field of urban development and smart cities in French-speaking Africa. Open to all...
Sports rights: CAF terminates its contract with Lagardère Sports
Sports television is both a major source of viewership for free-to-air channels and the primary reason for subscribing to pay TV services. As a result, the battle to acquire sports rights is raging in every country around the world. In Africa, the Confederation of African Football (CAF) manages the sports...
Yvidero, Ali Diarrassouba, Mélina Makissi: NCI brings together a host of stars for its launch…
Things are increasingly taking shape for NCI. Soon to be launched, the New Ivorian Channel is doing everything possible to get off to the best possible start. For its news programs, NCI has signed up one of the best journalists of his generation, Ali Diarrassouba. According to our information, the...
With Trace Academia, the TRACE Group is launching into training
Active since 2017, the TRACE multimedia group is expanding its initiatives across its various areas of activity, including television, radio, and digital media. Today, the group is preparing to launch into training. According to the media outlet Stratégies, the group is currently working on a new educational platform, Trace Academia,...
Senegal: CNRA demands halt to advertising of skin-lightening products
Skin lightening is not a taboo subject in Africa. The cult of white skin is part of the beauty standards promoted today on the continent, but also in the rest of the world, such as Asia and Latin America. The market for so-called "skin whitening" products is very much alive,...