The Minister of Communication and Media, Sidi Touré, has officially announced the date set for the switch-off of analog signals in Côte d'Ivoire, which is June 20, 2020. This is a key date for the Ivorian audiovisual landscape, which will make the definitive transition from analog to digital terrestrial television....
AFRICA RADIO and Gondwana-City Productions are launching a daily program entitled "We Must Save Willy."
AFRICA RADIO , successor to Africa N°1 , which arrived in Abidjan in 2019 on 91.1 FM, and Gondwana-City Productions, an Ivorian production company, announce the arrival of a new daily comedy program on AFRICA RADIO , presented by comedian Willy Dumbo. The program, entitled "Il faut sauver Willy" (We...
Les Impériales, February 3–9, 2020
The fourth edition of Les Impériales, a gathering of professionals in marketing, communications, media, advertising, and digital technology, will be held from February 3 to 9, 2020, in Casablanca. Organized around the theme "Brand&Tech: How to reinvent yourself?", the event will once again bring together experts, professionals, and enthusiasts in...
NCI, A+ Ivoire, CANAL+, TV5Monde, CRTV, VOODOO, FREE… Media players that made their mark in 2019
French-speaking sub-Saharan Africa continues to develop. This development is driven by the dynamism of Côte d'Ivoire and Senegal, two countries experiencing significant and sustained growth. In this context, audiovisual and media players have been able to strengthen their presence on the continent and support the development of their activities. A...
Senegal: CNRA sanctions audiovisual industry players
The market for so-called skin "whitening" products does indeed exist, despite government bans, and demand for these types of products is significant. This demand has been picked up by brands that see this practice as a real market opportunity. The practice of skin whitening is promoted in particular through advertising....
Moussa Soumbounou steps down as CEO of Universal Music Africa
Moussa Soumbounou announced on social media that he was leaving Universal Music Africa, where he was Managing Director. It should be noted that Universal Music Group, the global leader in the music industry, announced in 2018 that it was creating a new division of the group dedicated to the label's...
TV5Monde: "300 million critics" in Bamako
"300 Millions de critiques" is relocating to Bamako, to the National Museum of Mali, for three special broadcasts. Denise Époté, director of TV5MONDE Afrique, and Yves Bigot, CEO of TV5MONDE, will be accompanied by the program's French-speaking commentators, Michel Cerutti (RTS), Sylvestre Defontaine (RTBF), Nicolas Ouellet (Radio Canada), and Nianian...
Happy New Year 2020!
French-speaking sub-Saharan Africa continues to develop, driven more than ever by the dynamism of Côte d'Ivoire and Senegal, its two bridgeheads: significant and continuous growth in both countries, the launch of new private channels in 2019 and 2020 in Côte d'Ivoire, the arrival of Free in Senegal, the continued development...
DECEMBER 12, 2019: Launch of the new Ivorian channel NCI
There was a lot of tension and excitement on Thursday, December 12, during the launch of NCI, the new Ivorian channel. We were there. Thursday, December 12, 6:45 p.m., the countdown ends: This is not just another channel finally seeing the light of day: it is an ambitious new general-interest...
NCI displays itself and takes center stage
To ensure a successful launch, NCI deployed significant resources in advertising, cinema, radio, social media, and on-air. Produced by the 6èmesens agency, these visuals and commercials were broadcast in two distinct phases. The pre-launch phase, i.e., before the channel began broadcasting, saw NCI start to make a name for itself...