The market for so-called skin "whitening" products does indeed exist, despite government bans, and demand for these types of products is significant. This demand has been picked up by brands that see this practice as a real market opportunity. The practice of skin whitening is promoted in particular through advertising....
Moussa Soumbounou steps down as CEO of Universal Music Africa
Moussa Soumbounou announced on social media that he was leaving Universal Music Africa, where he was Managing Director. It should be noted that Universal Music Group, the global leader in the music industry, announced in 2018 that it was creating a new division of the group dedicated to the label's...
TV5Monde: "300 million critics" in Bamako
"300 Millions de critiques" is relocating to Bamako, to the National Museum of Mali, for three special broadcasts. Denise Époté, director of TV5MONDE Afrique, and Yves Bigot, CEO of TV5MONDE, will be accompanied by the program's French-speaking commentators, Michel Cerutti (RTS), Sylvestre Defontaine (RTBF), Nicolas Ouellet (Radio Canada), and Nianian...
Happy New Year 2020!
French-speaking sub-Saharan Africa continues to develop, driven more than ever by the dynamism of Côte d'Ivoire and Senegal, its two bridgeheads: significant and continuous growth in both countries, the launch of new private channels in 2019 and 2020 in Côte d'Ivoire, the arrival of Free in Senegal, the continued development...
DECEMBER 12, 2019: Launch of the new Ivorian channel NCI
There was a lot of tension and excitement on Thursday, December 12, during the launch of NCI, the new Ivorian channel. We were there. Thursday, December 12, 6:45 p.m., the countdown ends: This is not just another channel finally seeing the light of day: it is an ambitious new general-interest...
NCI displays itself and takes center stage
To ensure a successful launch, NCI deployed significant resources in advertising, cinema, radio, social media, and on-air. Produced by the 6èmesens agency, these visuals and commercials were broadcast in two distinct phases. The pre-launch phase, i.e., before the channel began broadcasting, saw NCI start to make a name for itself...
DRC: Buzz FM, a new station on the radio landscape
The audiovisual landscape of the Democratic Republic of Congo recently welcomed a new radio station, Buzz FM, broadcasting on 97.4 FM. Presented as an entertainment and general culture radio station, Buzz FM is owned by Divo, an advertising agency affiliated with TBWA and headed by Deo Kasongo. In addition to...
The Stad'Afric channel ceases broadcasting and disappears for a second time, probably for good.
In order to protect its interests, avoid any confusion or misuse, and formalize the fact that Mr. Junior Rengou Ouzerou, who was the founder of the Stad'Afric channel, no longer has any decision-making or operational role at the Stad'Afric channel since he asked the Mediactive Group to revive the channel...
France 24 in French and English now broadcast unencrypted on digital terrestrial television in Rwanda
France 24 has signed a distribution agreement with Rwandan public television (RBA) for the free-to-air broadcast of its French and English channels on digital terrestrial television (DTT). Effective since December 12, France 24's broadcast on DTT in Rwanda allows 500,000 households that are equipped or in the process of being...
A look back at the latest Media and Development Forum organized by CFI
To mark its 30th anniversary, CFI organized the Media and Development Forum in Paris on December 11 and 12. The event brought together 200 media professionals representing 30 countries. Social cohesion, youth inclusion, post-conflict reconciliation, support for democratic transitions, climate change... these are key issues of our modern era that...