DISCOP launches into the organization of virtual markets

Patrick ZUCHOWICKI-JUCAUD, CEO of DISCOP, draws conclusions from the consequences of the COVID-19 crisis affecting the entire world. According to him, this crisis, which has changed our relationship with time and space, may lead companies to reconsider certain trips for professional gatherings, especially since the emergence of new, powerful communication...

Life TV breaks its silence but maintains the mystery

Life TV, which will occupy channel 6 on digital terrestrial television (DTT) and whose last official communication dates back to July 2018, has finally broken its silence with a cryptic message: "We're picking up the signal." This announcement is a strong statement, but it is not yet a reality: there...

The 2020 Audiovisual and Advertising Guide is now available!

Find the latest key figures on the pan-African and Ivorian audiovisual and advertising markets, in partnership and exclusively with KANTAR, MEDIAMETRIE, and OMEDIA practical fact sheets describing the main concepts and key indicators in advertising and television descriptions of more than 120 pan-African and Ivorian companies (institutions, producers, distributors, operators,...

Key media indicators – TV scheduling

Target: audience targeted by an advertising campaign. The target can be defined in socio-demographic and socio-cultural terms, in terms of attitude, behavior, etc. Reach:   This is the number or percentage of a target audience reached by an advertising campaign . Repetition or Opportunity to see (OTS): This is the average...

The "Oasis" series broadcast on CANAL+ ELLES

YOBO Studios and Canal+ International present the broadcast of the series Oasis on Canal+ Elles. After a successful first broadcast on Canal+ Afrique last November, the series Oasis is back on the Canal+ group's Afrique package on the new Canal+ Elles channel from Sunday, May 3, 2020, at 7:15 p.m....