There were the seductive or scorned women of "Maîtresse d'un homme marié" (Mistress of a Married Man), the editor-in-chief of "Idoles" confronted with the realities of power... the latest Senegalese TV series offers a hero who is not glamorous but very much of his time: "Le Virus" (The Virus). The...
France 24 joins forces with artists in the fight against Covid-19 in Africa
Mobilized to provide information and prevention in Africa, in the context of the global health crisis linked to the Covid-19 pandemic, France 24 is partnering with UNESCO and the Innovation for Policy Foundation to highlight cultural initiatives that have emerged on the continent and emphasize the important role of artists...
"Renaissance," the new series from TV5Monde Afrique
Starting May 25, TV5MONDE will launch its new pan-African series, Renaissance. This original program, produced in Senegal, will be broadcast on TV5MONDE's Afrique channel, as well as on its app and digital platform, afrique.tv5monde.com. Renaissance, directed by Abdoulahad Wone and Hbuert Laba Ndao, tackles the critical issue of drugs in...
A+ Ivoire and Canal+ Advertising announce their participation in the Omedia-Médiamétrie audience study
A+ IVOIRE and CANAL+ ADVERTISING will be among the first players in the Ivorian audiovisual sector to use audience measurement data produced in Côte d'Ivoire. Launched by Omedia and Médiamétrie, the first regular declarative measurement of television audiences in Côte d'Ivoire will provide key indicators of television and radio audiences:...
DISCOP launches into the organization of virtual markets
Patrick ZUCHOWICKI-JUCAUD, CEO of DISCOP, draws conclusions from the consequences of the COVID-19 crisis affecting the entire world. According to him, this crisis, which has changed our relationship with time and space, may lead companies to reconsider certain trips for professional gatherings, especially since the emergence of new, powerful communication...
Life TV breaks its silence but maintains the mystery
Life TV, which will occupy channel 6 on digital terrestrial television (DTT) and whose last official communication dates back to July 2018, has finally broken its silence with a cryptic message: "We're picking up the signal." This announcement is a strong statement, but it is not yet a reality: there...
AL BAYANE television on Channel 8 of Ivorian digital terrestrial television
The Ivorian Islamic religious television channel Al Bayane joined the other Ivorian digital terrestrial television channels on Friday, May 15. This channel, broadcast on channel 8 of DTT and channel 208 of CANAL packages, is the country's first religious television channel and offers a variety of content related to education,...
The 2020 Audiovisual and Advertising Guide is now available!
Find the latest key figures on the pan-African and Ivorian audiovisual and advertising markets, in partnership and exclusively with KANTAR, MEDIAMETRIE, and OMEDIA practical fact sheets describing the main concepts and key indicators in advertising and television descriptions of more than 120 pan-African and Ivorian companies (institutions, producers, distributors, operators,...
Key media indicators – TV scheduling
Target: audience targeted by an advertising campaign. The target can be defined in socio-demographic and socio-cultural terms, in terms of attitude, behavior, etc. Reach: This is the number or percentage of a target audience reached by an advertising campaign . Repetition or Opportunity to see (OTS): This is the average...
CANAL+, A+ and Universal Music Africa are organizing the "Africa at Home" event.
In the context of this unprecedented global health crisis, CANAL+, A+ and Universal Music Africa are joining forces in the World Health Organization's fight against coronavirus and organizing a special event on May 16: Africa at home, together against coronavirus. From Côte d'Ivoire, Senegal, Cameroon, the Democratic Republic of Congo...