The Audiovisual and Film Production Guide published by ADWEKNOW at the end of 2023 is an invaluable source of information, inspiration, and knowledge. It provides a comprehensive overview of the current state of the production sector in French-speaking Africa in all its dimensions (training, production, financing). The Audiovisual and Film...
Benin launches its training program for content creators.
Sémé City, the center of excellence created by the Beninese government, is launching its first training courses as part of the Future of Film Africa project, the result of collaboration between Sémé City and Future of Film, a global leader in film innovation. Future of Film Africa aims to discover...
Video interview with Claire Verdier, Media Research Manager at Kantar Insights
Claire VERDIER, Media Research Manager at Kantar Insights, answers our questions and details the results of the Africascope KIDS 2023 study. This annual study covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of media consumption among children...
WALLACE becomes MTN Benin's creative agency and opens an office in Benin
One year after its creation, WALLACE is opening an agency in Benin on behalf of its new client MTN Benin. Behind the apparent simplicity of this sentence lies great excitement and legitimate pride: WALLACE is becoming the creative agency for MTN Benin. For Benoît Dorsemaine and Aymeric Austry, co-founders and...
Africascope Kids 2023: 59% of the time spent watching television by 4-14 year olds is devoted to children's channels.
Kantar, the global leader in market research and data analytics, unveils the results of its latest media audience measurement study focusing on children: Africascope Kids. The program covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of consumption...
The crucial role of studies in better understanding the media – Editorial
The media play a central role in African society, offering increasingly diverse means of content distribution through television, the Internet, social media, radio, and SVOD platforms. To fully grasp these developments, it is crucial to analyze, understand, and monitor them over time. Conducting studies is therefore essential to quantify and...
The Champions League on CANAL+, New World TV, and Super Sport for the next three seasons
The Champions League tender for the 2024-2027 period in Africa has just been decided. CANAL+ has just announced in a press release that it has acquired the exclusive broadcasting rights for the next three seasons for the top Wednesday night match and the UEFA Champions League final, as well as...
"One challenge, one flag, one star": 93% of Ivorians watched the CAN final
The Fieldpro institute measured the audience for the last Africa Cup of Nations matches through several surveys conducted the day after the matches, with samples of 1,500 people over the age of 18 living in Abidjan and the main cities of Côte d'Ivoire: Bouaké, San Pedro, Korhogo, Daloa, Yamoussoukro, and...
How did Senegalese brands use television in 2023 for their advertising campaigns?
ADWEKNOW was able to use the television advertising data published monthly by the Omedia institute to produce an insightful report on how brands managed their TV advertising presence in 2023. 57 advertisers are mentioned at least once in one of the monthly TOP 10 rankings in 2023 => the Senegalese...
GDP growth of over 6% in six countries in French-speaking sub-Saharan Africa
Real gross domestic product (GDP) growth on the continent is expected to average 3.8% this year and 4.2% in 2025. These figures are higher than the global averages estimated at 2.9% and 3.2%, according to the report "Africa's Macroeconomic Performance and Outlook" published by the African Development Bank Group. According...