Khaby Lame continues to write one of the most spectacular success stories in the creator economy. Born in Senegal in 2000 and living in Italy since childhood, the TikTok star has just signed a strategic deal estimated to be worth $975 million. The transaction, announced on February 2, 2026, involves...
Orange is the new CP (content player)
Often perceived solely as a telecom operator, Orange is changing its status in Africa. In recent months, the group has stepped up its initiatives in audiovisual content, entertainment, and media. Films, series, streaming platforms, partnerships with African creators, local productions, sports... Orange is continuing and expanding its content creation efforts,...
The winners of the TV5MONDE show Les Nouveaux Boss (The New Bosses)
The finale of the show Les Nouveaux Boss, broadcast on TV5MONDEs, took place in Abidjan on January 24 and crowned two winners from among the ten finalists. Wissal Ben Moussa and her Sand to Green solution for transforming arid land into arable land. Originally from Guelmin (Morocco) and from a...
TV, radio, and internet audience in Dakar according to Mediamétrie
Every year, Médiamétrie conducts a study on TV and radio audiences and Internet usage in Dakar. In a press release issued on January 29, 2026, Médiamétrie announced that the results of the survey conducted with its partner Omedia are available to subscribers and, as usual, provided some overall results. This...
Chrismain Babala appointed new CEO of HAVAS Africa Gabon.
Havas Africa Gabon is creating new momentum by appointing Chrismain Babala as Managing Director, effective February 1, 2026. A communications professional with over 17 years of experience in Central and West Africa, Chrismain Babala was in charge of communications for CANAL+ Benin, CANALBOX Benin, and A+ Benin before joining HAVAS...
Call for entries for the 9th edition of the Dakar Short Film Festival
The 9th edition of the Dakar Court International Short Film Festival, Africa's leading festival dedicated to short fiction films, will be held from December 8 to 12, 2026, in Dakar. The call for entries opened on January 31 and will close on July 24 at midnight. The call for entries...
The streamer IShowSpeed inspires young people in French-speaking Africa and beyond.
IShowSpeed, whose real name is Darren Watkins Jr., is a 21-year-old American streamer and YouTuber with 50 million followers on YouTube, TikTok, and Instagram. He has established himself as a central figure in web culture among the under-25s, thanks in particular to his highly expressive, sometimes controversial style, which attracts...
ADWEKNOW goes English
Two small flags have just appeared in the right-hand corner of the Adweknow home page. A French flag and an English flag: all our articles are now available in these two languages. To put it simply, we have added an instant translation feature for our articles published in French. One...
IPSOS SENEGAL publishes its "Predictions for 2026"
Ipsos has just published its "Predictions for 2026" report, which offers an in-depth analysis of Senegalese expectations and outlook for the coming year. Covering a wide range of topics, including societal changes, economic outlook, technology, the 2026 Dakar Youth Olympic Games, and attitudes toward work and the environment, this report...
"Castes, les Amours Interdites" (Caste, Forbidden Love), the new Ivorian series on NCI
On January 19, NCI began broadcasting a new Ivorian series: CASTES, LES AMOURS INTERDITES (Caste Systems, Forbidden Love). CASTES, LES AMOURS INTERDITES is co-produced with Orange and Franck Vlehi's company, LULLY GRACE PRODUCTION, which also produced the series BUZZ broadcast on NCI a year ago and Les coups de la...