Launched just four years ago by Fabrice Sawegnon, Life TV has carved out a niche for itself in the Ivorian audiovisual landscape. From the outset, the channel has made its mark in the competitive landscape thanks to a modern and sophisticated marketing approach that highlights its presenters, journalists, and everyone...
Digital advertising: we tell you everything you need to know about the different advertising formats
Digital advertising is increasingly being used by advertisers in French-speaking sub-Saharan Africa. According to our estimates, it already accounts for between 10 and 15% of total advertising expenditure by advertisers, with significant disparities between countries, of course, since Internet penetration also varies greatly from one country to another. Display Advertising...
Who wants "GOLDEN FREQUENCIES" in AFSS?
Under pressure from international organizations, African countries committed in 2015 to phasing out analog television broadcasting and replacing it with digital terrestrial television (DTT). The main reason for the migration to DTT was to free up frequencies for telecom operators. Other expected benefits included improved image quality (compared to...
Christophe Tardieu appointed interim president of TV5 Monde
Following the resignation of outgoing President Yves Bigot, whose term ended on June 30, the TV5 Monde Board of Directors has appointed Christophe Tardieu, currently Secretary General of France Télévisions, to serve as interim head of TV5 Monde pending the completion of the process to appoint a new President. From...
Job offer: CANAL+ ADVERTISING is looking for an Account Manager
MISSIONS Within the advertising agency, and in a multimedia environment (TV, digital, cinema, sponsorship, themes, Ops), the Account Director must Increase Revenue Participate in developing the strategy to be adopted to achieve business objectives Manage, develop, and prospect a portfolio of media agencies with their advertisers. Ensure the commercial development...
Clap Ivoire: call for films to support young Beninese filmmakers
As part of Benin's participation in the Clap Ivoire International Short Film Festival, the Benin Arts and Culture Development Agency (ADAC) is launching a call for films aimed at young Beninese filmmakers who will represent the country at the international stage, including the eight countries of the West African Economic...
AFRICAMAT: A new tool for better understanding TV channel audiences.
In early September, CANAL+ Advertising and Médiamétrie will present a new tool for measuring television audiences in French-speaking sub-Saharan Africa, developed in partnership between the two companies and called Africamat. This technological innovation, which relies on return channels from decoders, enables in-depth analysis of channel and program audiences among CANAL+...
Interview with Léa Zouein, senior analyst at Dataxis
Léa Zouein is a senior analyst at Dataxis, specializing in market research for the technology, media, and telecommunications industry in Africa and the Middle East. She holds a master's degree in management from ESSEC Business School and a double degree from the Saint-Cyr Coëtquidan Military Academy.At Dataxis, Léa conducts research...
CAN 2025: See you on December 21, 2025
The Executive Committee of the Confederation of African Football announced, following the meeting held on June 21, the dates of the upcoming competitions to be held in Africa. The CAF TotalEnergies Africa Cup of Nations will be held in Morocco from December 21, 2025, to January 18, 2026. The dates...
TV5MONDEplus facilitates access to its content in the DRC with Orange DRC
Starting this Monday, June 24, 2024, Orange Democratic Republic of Congo will offer its subscribers "TV5MONDEplus" internet packages. These more generous dedicated packages will give Orange subscribers access to all content on the TV5Mondeplus VOD (Video On Demand) platform (films, series, documentaries, music, etc.). This partnership between TV5MONDE and Orange...