As part of the Global Gateway strategy, the European Union and Senegal are adopting an innovative advertising approach to speak directly to young Senegalese people. Designed by a consortium of agencies, bringing together AG Partners Senegal and PHRENOS Belgium, the "Dajé, Ànd, Gagner!" (Meet, collaborate, win!) will run for three years...
Ramadan 2025 in Senegal: between spirituality, consumption, and traditions
This week, we published a Moroccan study on successful communication strategies during Ramadan. Almost simultaneously, IPSOS published the 2025 edition of the Ramadan Handbook, which highlights in even greater detail the main trends and changes associated with this key period. A month of spirituality and solidarity According to the study,...
"Katanga, the dance of the scorpions" Gold Standard at FESPACO 2025
The 2025 Pan-African Film and Television Festival of Ouagadougou (FESPACO) took place from February 22 to March 1, 2025, in Ouagadougou, Burkina Faso. Under the theme "African Cinema and Cultural Identities," the festival screened 235 films selected from 1,351 submissions from 48 countries. The Yennenga Gold Stallion, the most prestigious...
Perplexity, when AI helps you with your research
Launched in August 2022, Perplexity AI has quickly become a benchmark in the field of AI-augmented search. This revolutionary tool combines the power of a traditional search engine with the intuitiveness of a conversational assistant, offering an enriched, personalized, and rigorously sourced user experience. Intuitive and sourced research Perplexity's main...
CANAL+ results: Africa at the heart of the growth strategy
Following its listing on the London Stock Exchange, the CANAL+ group published its results for 2024 separately from the Vivendi group for the first time. The CANAL+ group's revenue reached €6.45 billion, up 2.3% on a like-for-like basis. However, the group recorded a net loss of €147 million, mainly attributable...
Legislation on generative AI: an update
Generative artificial intelligence raises major regulatory issues, particularly with regard to copyright and model transparency. Faced with these challenges, the world's major powers are adopting very different approaches. The European Union: a pioneer in regulation The European Union is the first to have established a clear legal framework for generative...
IPTV in Senegal: +16.7% in 2024
According to IPSOS SENEGAL, which measures advertising investment in television in Senegal TV advertising investments in Senegal increased by 16.7% in 2024 compared to 2023. As in 2023, this growth is mainly due to an exceptional first half (+35.5%), with the third and fourth quarters remaining at the same level...
FESPACO 2025: CANAL+ First Partner of African Cinema
On the occasion of the 29th edition of the Pan-African Film and Television Festival of Ouagadougou (FESPACO), which will take place from February 22 to March 1, 2025, CANAL+ is once again highlighting the vitality of African cinema and the richness of its stories. CANAL+, the leading partner of African...
Will digital terrestrial television soon be obsolete?
At a time when many African countries are struggling to complete their transition to DTT, the French authorities, through the Directorate-General for Media and Cultural Industries (DGMIC), are launching a public consultation in France on the future of television broadcasting and distribution methods in France, particularly DTT, which is only...
Ramadan 2025: winning strategies.
The Com & Talk Agency has just published the main findings of a study conducted with Integrate, a market research institute specializing in Morocco, Algeria, and Tunisia affiliated with the KANTAR group, on the topic of media consumption and winning strategies for Moroccan advertisers during the month of Ramadan. The...