On March 11, 2025, OpenAI announced the launch of new tools designed to simplify the development of intelligent agents, marking an important step toward democratizing access to these complex systems. In concrete terms, intelligent agents are programs capable of performing various tasks autonomously, such as browsing the internet, exploiting data,...
French Language and Francophonie Week on TV5MONDE and TV5MONDE PLUS
From March 15 to 23, TV5MONDE and TV5MONDEPLUS will offer a rich and diverse lineup of programming centered on the theme "Speak Up!" RASSEMBLANCE - SEASON 3 - With Magloire Delcros-Varaud Starting March 16 on TV5MONDE & TV5MONDEplus In season 3, Rassemblance explores the themes of identity, roots, cultural mixing,...
Aziz DIALLO promoted to Managing Director of CANAL+ Pay TV Francophone Africa
Aziz Diallo has just been appointed Managing Director of Pay TV Francophone Africa at Canal+, reporting to David Mignot. In his new role, based in Paris, Aziz Diallo will be responsible for overseeing the group's activities in all French-speaking African countries. Prior to this promotion, Aziz Diallo headed CANAL+...
Resumption of qualifying matches for the Ivory Coast national team on NCI
NCI, the new Ivorian channel that announced a few months ago that it had acquired the rights to broadcast the national team's qualifying matches for the next World Cup, which will take place in 2026, will broadcast the rest of the national team's qualifying matches in March. Following the success...
MULTICHOICE in Nigeria: Further price increases and legal proceedings
MultiChoice, owner of pay-TV services DStv and GOtv in Nigeria, has announced a further price increase of around 20% on all its subscription packages, effective from March 1, 2025. This is the second increase in less than a year. The Federal Commission for Competition and Consumer Protection (FCCPC) has ordered...
AFRICASCOPE 2024: Nearly 80% of Senegalese people go online every day
The results of the Africascope 2024 study, which summarizes the waves of surveys conducted between January and December 2024 in eight countries, confirm the dominance of television as the most consumed media in all countries covered by the survey. Behind television, the Internet continues to grow: on average, 60% of...
IPTV Ivory Coast: +33.1% in 2024 vs. 2023
According to IPSOS, which tracks television advertising investments in Ivory Coast, TV advertising investments increased by 33.1% in 2024 compared to 2023. The year began with remarkable growth linked to the Africa Cup of Nations, which generated considerable enthusiasm among advertisers (+83% in the first quarter of 2024 compared to...
"Dajé, Ànd, Win!": AG Partners and the European Union reinvent institutional communication
As part of the Global Gateway strategy, the European Union and Senegal are adopting an innovative advertising approach to speak directly to young Senegalese people. Designed by a consortium of agencies, bringing together AG Partners Senegal and PHRENOS Belgium, the "Dajé, Ànd, Gagner!" (Meet, collaborate, win!) will run for three years...
Ramadan 2025 in Senegal: between spirituality, consumption, and traditions
This week, we published a Moroccan study on successful communication strategies during Ramadan. Almost simultaneously, IPSOS published the 2025 edition of the Ramadan Handbook, which highlights in even greater detail the main trends and changes associated with this key period. A month of spirituality and solidarity According to the study,...
"Katanga, the dance of the scorpions" Gold Standard at FESPACO 2025
The 2025 Pan-African Film and Television Festival of Ouagadougou (FESPACO) took place from February 22 to March 1, 2025, in Ouagadougou, Burkina Faso. Under the theme "African Cinema and Cultural Identities," the festival screened 235 films selected from 1,351 submissions from 48 countries. The Yennenga Gold Stallion, the most prestigious...