SICA 2025: Abidjan at the heart of Africa's audiovisual ambitions

The third edition of the Abidjan International Audiovisual Content Exhibition (SICA) will be held from June 26 to 28, 2025, at the Sofitel Hotel Ivoire, consolidating Côte d'Ivoire's position as a hub for the African creative industry. Under the theme "Digital sovereignty and storytelling exports: building a competitive and globalized...

ADWEKNOW AI survey: Last days to make your voice heard!

There are only a few days left to participate inADWEKNOW's exclusive survey on the use of Generative Artificial Intelligence in communication campaigns in French-speaking Africa. An essential study for better understanding practices, benefits, and challenges encountered in the field.  How are agencies and advertisers actually integrating generativeAI? What are...

The SRTB's new visual identity

There were certainly many people tuning in at 8 p.m. on Sunday, April 6, to discover the SRTB's new visual identity duringthe 8 p.m. news broadcast.Since April 6, the SRTB, headed by Angela Aquereburu-Rabatel, has replaced the ORTBand taken the opportunity to modernize its image.The visual identity features the colors...

Analog switch-off: further delay in South Africa

Failure, bankruptcy, fiasco, disaster, catastrophe... the strongest words are being used todescribe the situation of DTT in South Africa. Senegal, which is also experiencing setbacksand difficulties with digital terrestrial television, is not alone in thissituation.Scheduled for March 31, 2025, the switch-off of analog television has been suspended by the North...

Trump shuts down VOICE OF AMERICA

The discontinuation of Voice of America (VOA) in the Hausa language has been widely discussed because it had aparticularly strong impact on listeners in West Africa and Nigeria, where this languageis spoken by a large part of the population.Created in 1979, VOA's Hausa service, known as Muryar Amurka, reachedup to...

We asked ChatGPT… but we'd rather ask you!

Marketing or communications directors in agencies or at advertisers, art directors, content creators, graphic designers, freelancers, etc. Take our anonymous survey on the use of AI in advertising and communications professions in French-speaking Africa. It only takes a few minutes, and it starts here. https://fr.surveymonkey.com/r/669RMRF The results of this survey...