A graduate with a Master's degree in Digital Communication from Pôle Léonard de Vinci in Paris, Marc Antoine KOREKI, a citizen of Côte d'Ivoire, began his career at MARCEL (Publicis Group) in Paris, before joining Voodoo in Abidjan, then the BCEAO as digital communications officer in the governor's office. At...
2025 retrospective, consolidation of trends and new dynamics
The year 2025 consolidates several trends already mentioned in 2024, but is also characterized by the desire of private actors, whether French or African, public or private, to participate in the development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and communications...
HACA terminates contract with KANTAR TNS-MB
On December 17, 2025, the High Authority for Audiovisual Communication (HACA) issued a press release informing all players in the audiovisual and advertising market (TV and radio publishers, advertisers, agencies, and advertising sales houses) that it had "terminated its service contract with KANTAR TNS-MB for the design, implementation, and operation...
Season 2 of SHAKA ILEMBE will be broadcast on CANAL+ MAGIC starting January 22, 2025.
SHAKA ILEMBE is an epic, big-budget series broadcast on the Mzansi Magic channel (Multichoice Group). Season 2 will be available to French-speaking African audiences on CANAL+ MAGIC from January 22, 2025. SHAKA ILEMBE is produced by Bomb! Productions, a South African company headed by Angus Gibson, Desirée Markgraaff, and Teboho...
CANAL+ and WARNER DISCOVERY AGREEMENT
On December 31, 2025, CANAL+ and Warner Bros. Discovery signed a new multi-year, multi-territory agreement that secures and strengthens the presence of Warner channels and content on the group's offerings in Africa, notably via MultiChoice (DStv/GOtv). The agreement renews the distribution of 12 Warner Bros. Discovery thematic channels in African...
In Mali, Studio Tamani reaches 28% of the population aged 15 and over.
Launched by Fondation Hirondelle in 2013 to inform the people of Mali and promote dialogue, Studio Tamani asked Ipsos BVA to conduct a study to better understand its audience. The Hirondelle Foundation is a Swiss non-profit organization that "provides populations facing crises with access to reliable, local, and independent information." ...
AES TV officially launched at the end of December 2025
Announced a year ago, AES TV, the television channel of the Confederation of Sahel States (AES), was officially launched in Bamako, the Confederation's headquarters, in the presence of the three heads of state that make up the AES: General Assimi Goïta (Mali), General Abdourahamane Tiani (Niger), and Captain Ibrahim Traoré...
RTI and NCI will broadcast all matches of the 2025 Africa Cup of Nations
While the "free" Ivorian channels RTI and NCI had purchased a package from New World TV comprising the 33 best matches of the Africa Cup of Nations, An agreement was signed just hours before the start of the 2025 Africa Cup of Nations following discussions between the Ivorian government, free-to-air...
Adweknow wishes you happy holidays!
As we wrap up the year with this final newsletter of 2025, the attention of an entire continent is focused on Africa's premier sporting event: the 2025 Africa Cup of Nations kicks off in Morocco and is set to spark enthusiasm and fervor among the entire population. 2026 will also...
Interview with Olivier Marchetti, Creative Director at AG PARTNERS DAKAR
Meeting with the creative director of the "Dajé, Ànd, Gagner!" campaign, which has won several awards for its innovative approach. The European Union has been active in Senegal for over 50 years. With the campaign "Dajé, Ànd, Gagner!" (meaning "meet, collaborate, and win"), the EU has worked with the agency...