"C'est la vie – nouvelle génération" extends the universe of the hit series "C'est la Vie,"created in 2015 in Senegal by Marguerite Abouet and broadcast on TV5 Monde and A+, aswell as on social media.Considered edutainment, the series aimed to educate viewers about health issues. Itaddressed topics related to health,...
Trump shuts down VOICE OF AMERICA
The discontinuation of Voice of America (VOA) in the Hausa language has been widely discussed because it had aparticularly strong impact on listeners in West Africa and Nigeria, where this languageis spoken by a large part of the population.Created in 1979, VOA's Hausa service, known as Muryar Amurka, reachedup to...
We asked ChatGPT… but we'd rather ask you!
Marketing or communications directors in agencies or at advertisers, art directors, content creators, graphic designers, freelancers, etc. Take our anonymous survey on the use of AI in advertising and communications professions in French-speaking Africa. It only takes a few minutes, and it starts here. https://fr.surveymonkey.com/r/669RMRF The results of this survey...
How Ivorian brands used television in 2024
As it does every year, Adweknow has compiled a wealth of information based on television advertising data published monthly by IPSOS, providing insights into how brands managed their TV advertising presence in Côte d'Ivoire in 2024. Key findings Only 44 advertisers appear at least once in the monthly TOP 10....
Exclusive negotiations between IPSOS and The BVA family
Ipsos, one of the world's leading market research companies, present in 90 markets and employing nearly 20,000 people worldwide, announced in a press release that it has entered into exclusive negotiations to acquire The BVA Family. With more than 900 employees in total, The BVA Family has a significant presence...
Romantic Series in Africa: 10 Years of Continued Success
Launched in 2015 by the CANAL+ group, NOVELAS TV is celebrating its 10th anniversary. This channel concept, launched almost simultaneously by Nina Novelas, the channel produced by Côte Ouest Audiovisuel and NOVELAS TV ten years ago, was subsequently emulated with the launch of numerous channels offering similar programming or devoting...
Generative AI and Communication: Where are you at?
Generative artificial intelligence is profoundly transforming the world of communications and marketing. From automated content creation to message personalization and advertising campaign optimization, AI opens up new possibilities... but also raises questions. How are agencies and advertisers actually using it in Africa? What are the benefits and challenges? Who are...
OpenAI unveils GPT-4o: a multimodal image generator integrated into ChatGPT
OpenAI has just reached a new milestone with the launch of GPT-4o, a multimodal image generator integrated directly into ChatGPT. DALL·E, although innovative at the time, was beginning to show its limitations. With GPT-4o, AI-generated images are taking on a whole new dimension. The progress is considerable: highly accurate textual...
1XBET Champion of TV Investments in Senegal
As it does every year, Adweknow has compiled a wealth of insights into how brands managed their TV advertising presence in 2024, based on television advertising data published monthly by IPSOS. Key findings 1XBET remains, as in 2023, the largest advertiser in Senegal. It has been in the TOP 10...
Strategic partnership between MTN and CANAL+ in Benin
MTN and Canal+ announce a strategic partnership that will allow MTN subscribers to access their favorite programs anytime, directly on their smartphones. With more than 8 million subscribers, MTN Benin is seeking, through this partnership, to expand access to its offerings by providing CANAL+ content. For CANAL+ Benin, this partnership...