After the success of its first season—which won the prestigious Laurier Numérique 2024 award—the series "Heureux qui communique" returns to the spotlight with a second season, brought to you by the offbeat collective "Les glands ne savent pas sauter" and the subtle pen of Jimmy Conchou. For this new batch...
Pitcher Festival 2025: CARACTERE, WALLACE, AG Partners, McCANN DAKAR, BENNETT AFRICA, VOICE AFRICA, and CANAL+ agencies win multiple awards
The Pitcher Festival, a must-attend event for African creativity in the fields of marketing, advertising, media, digital, and entertainment, held its 2025 edition from May 15 to 17 in Lagos. This year, the festival highlighted the theme "Prosperity fueled by culture and innovation," emphasizing the convergence of African traditions and...
Call for entries for the 8th LFC Awards Ceremony
The 8th LFC Awards Ceremony, to be held in late November in Douala, is now accepting film submissions. The LFC Awards aim to recognize Cameroonian filmmaking expertise, as well as that of the diaspora. The LFC Awards are named after the webzine "Le Film Camerounais," created to encourage creativity and...
When advertising cuts the engines, brands are guaranteed to go downhill
An airplane with its engines shut down does not crash immediately. It glides. Then, sooner or later, it loses altitude. This striking metaphor, borrowed from the Ehrenberg-Bass Institute study, perfectly illustrates the fate of brands that stop communicating. Faced with the temptation to cut media budgets—usually to save money—a crucial...
IPTV in Ivory Coast: -14% vs. 2024, +56.8% vs. 2023
According to IPSOS, which tracks advertisers' investments in television advertising (IPTV) in Côte d'Ivoire, these investments fell significantly (-14%) in the first quarter of 2025. This seemingly disappointing result is mainly due to the very sharp increase in January 2024, which saw an all-time high of nearly 2.4 billion CFA...
Appointments at TV5 Monde
As part of TV5Monde's strategic information development plan, the channel has made several appointments and promotions to strengthen its multilateral information offering, roll out magazines and special operations, and accelerate digital production. Florence Lozach has been appointed editorial director of TV5Monde. She will take up her post on June 16....
CANAL+/ MULTICHOICE takes another step toward completing the transaction
More than two years after CANAL+ first made an offer to acquire Multichoice, and four months before the transaction deadline on October 8, 2025, the two companies have informed their shareholders that the South African Competition Commission has "recommended that the South African Competition Tribunal approve the proposed transaction, subject...
Airtel and SpaceX agree to offer high-speed internet services in Africa
(Press release) Airtel Africa announces an agreement with SpaceX to offer Starlink broadband internet services to its African customers. SpaceX has currently acquired the necessary licenses in nine of the 14 countries covered by Airtel Africa. Operating licenses for the remaining five countries are in the process of being obtained.Through...
CANNES 2025: The Africa Pavilion, a pan-African showcase
Since 2019, the Pavillon Afriques has established itself as a central venue in the International Village. In 2025, it returned with an extensive program: masterclasses, workshops, round tables, and film screenings focusing on four main themes: animation, co-production, artificial intelligence, and Caribbean culture. This year, the Africa Pavilion offered another...
Merit France acquires stake in Pathé
Pathé, the leading film production and cinema operator in Europe and Africa, announces a strategic partnership with Merit France, the holding company of the Saadé family, which already owns the RMC group (RMC and BFM). With this investment, Merit France acquires a 20% stake in Pathé and continues its diversification...