New branding, new sound identity, new logo, new news studio, new programs, and above all, new energy driven by Kim Younes, who was appointed president of TV5 Monde just one year ago: TV5 Monde's 2025 fall conference, held on September 30, was marked by dynamism, modernization, and innovation. For its...
LES NOUVEAUX BOSS, TV5 Monde's new flagship program
At the Back-to-School Conference, TV5 Monde presented its new flagship program, "LES NOUVEAUX BOSS" (The New Bosses), which aims to showcase African youth. This program will follow the journey of entrepreneurs from across the continent who will be supported in the realization of their projects by four mentors: Claude Borna,...
Demba on his way to the Oscars
African cinema is once again in the international spotlight: The feature film "DEMBA," directed by Mamadou Dia, has been officially selected to represent Senegal at the next Academy Awards in the Best International Feature Film category. "DEMBA" tells the story of a man struggling with grief and depression after his...
MAXIME SAADA, PRESIDENT, AND DAVID MIGNOT, CHIEF EXECUTIVE OFFICER OF MULTICHOICE
As we announced a few days ago, the Canal+ group announced on Monday the acquisition of South African television and streaming giant Multichoice, following an acquisition process that now makes it a major player in the African audiovisual sector. This announcement is the culmination of a two-year process, every stage...
CANAL+ MAGIC, the newest addition to the CANAL+ channels
Starting September 28, a new CANAL+ channel will begin broadcasting: CANAL+ MAGICCANAL+ MAGIC joins the CANAL+ family of channels, including CANAL+POP, CANAL+SPORT1, and others, on channel 22, replacing CANAL+ ELLES. Every evening, it will offer a wide range of programming, including:- Africancinema - CANAL+ ORIGINAL or South African series in...
"Not even tired"—a new magazine produced in Benin for CANAL+ MAGIC
CANAL+ will produce the new cultural news magazine "Même pas fatigués" in Cotonou, Benin. This program, presented by Brice Albin Yamedzeu, will focus on the media, social issues, sports, music, and culture in all its forms, as well as wellness and cuisine, in an atmosphere that is serious, modern, and...
AGL: New corporate campaign based on customer testimonials
AGL, a trusted logistics operator in Africa, carried out a corporate campaign aimed at illustrating the company's expertise based on testimonials from various customers. Several iconic companies in French-speaking Africa, such as AIRTEL, EIFAGE, BIC, IVORY CASHEW NUTS, OFI, TOGUNA, BEL, and BIOSENE, have agreed to share their experiences and...
The FICKIN will hold its 12th edition from October 23 to 26, 2025.
KINSHASA will host the 12th edition of the International Film Festival from October 23 to 26, 2025 (FICKIN). This year, the films will be screened at several locations throughout the city, and for the first time, admission will be free. October 23 and 24 at the Halle de la Gombe...
What is the purpose of audience studies?
The recent publication of the official press release from the Africascope study and that of the HACA on media audiences in Côte d'Ivoire has taught us what is already known to all and which is perpetuated from study to study: in French-speaking Africa, everyone watches TV, the Internet continues to...
Top 10 channels according to Africamat
Some time ago, CANAL+ Advertising asked Médiamétrie to propose a methodology that would enable it to determine the audience for channels distributed by CANAL+ based on analysis of decoders capable of continuously measuring which channels are watched in subscriber households. To transform the household audience provided by technical logs into...