TikTok has become an essential playground for African media. The channels of the two heavyweights of West African audiovisual media, Côte d'Ivoire and Senegal, are engaged in a long-distance battle for influence to attract young people, whether they are based in Africa or in the diaspora. Ivory Coast: Life TV...
The SICA 2025 Pitch Awards
The Abidjan International Audiovisual Content Exhibition (SICA) 2025, held from June 26 to 28 at the Sofitel Hotel Ivoire, confirmed its ambition to position Côte d'Ivoire as a true hub for African audiovisual content. The closing ceremony was held on Friday, June 27, 2025, in the presence of several dignitaries,...
TV5MONDE Afrique: change in channel numbering on the CANAL+ package
Starting Monday, July 7, CANAL+ subscribers in Africa will be able to watch their favorite TV5MONDE programs on channel 213. The CANAL+ Group has decided to change the numbering of its channel package in sub-Saharan Africa starting Monday, July 7, 2025. In this context, TV5MONDE will now be...
Senegalese and Ivorian television channels conquer social media
Between 2020 and 2025, the West African audiovisual landscape underwent a veritable digital revolution. In Senegal and Côte d'Ivoire, changing habits, driven by an explosion in mobile connectivity, prompted television channels to invest heavily in social media platforms to attract a young, connected audience hungry for short, funny, or interactive...
Aby Media signs major agreement with Televisa Univision to adapt its cult telenovela Marimar in Africa
(Press release) Aby Media, an independent production company based in Abidjan and Los Angeles, is pleased to announce the signing of an agreement with TelevisaUnivision, the world's leading Spanish-language media group, for the acquisition of the rights to adapt the iconic telenovela Marimar for African audiences. First broadcast in 1994,...
The 9th edition of ADICOMDAYS will take place online on July 2.
For once, the next edition of ADICOM DAYS (yes, we are already at the 9th edition) will take place online on July 2. The theme chosen this year by Kahi Lumumba and his team is "FUTURE MAKERS: DIGITAL TECHNOLOGY FOR SOCIAL IMPACT." As every year, Adicom Days is a unique...
2026 World Cup: Everything you need to know about NEWWORLD TV's broadcast of the matches in Africa
As announced last week by Louis Biyao, lawyer and spokesperson for New World TV, FIFA has just formalized the extension of its partnership with New World TV for the next FIFA World Cup: FIFA World Cup 26™ and for the FIFA Women's World Cup: FIFA Women's World Cup Brazil 2027™....
TV5MONDE chooses Gédéon agency to reinvent its brand
(Press release) TV5MONDE has chosen the Gédéon agency to illustrate its new brand platform. Starting in fall 2025, this will include a new logo and a new look for its channels, video platform, and mobile apps available worldwide. As part of the new strategic plan led by its CEO Kim...
Interview with Louis Biyao, lawyer and spokesperson for New World TV
In recent years, New World TV has made a name for itself by acquiring prestigious sports rights such as the 2022 FIFA World Cup and the 2024 Africa Cup of Nations. To begin with, could you remind us of the key milestones in New World TV's development? Since its creation...
Interview with Anais Girod, founder of Gramica
It has now been nine years since you launched your digital business. Where are you today? Gramica is a digital advertising agency that supports more than 200 premium media outlets in French-speaking Africa and the Indian Ocean. We offer a wide range of formats—banners, videos, interactive rich media—which we monetize...