TIVI5MONDE, TV5MONDE's youth channel, will be available from April 3 on channel 17 of DTT in the 300,000 Mauritian households equipped with DTT. To mark the 55th anniversary of the Republic of Mauritius, the Mauritius Broadcasting Company, the national broadcasting company, has decided to offer children aged 4 to 14...
Can SVOD grow in Africa?
According to DIGITAL TV RESEARCH, which publishes an annual report on the current state and future prospects of the SVOD market, there will be 15,570,000 paid SVOD subscriptions in 2028. This is a very low figure compared to the overall population of the countries studied: according to this study published...
The production company Instant2Vie opens a subsidiary in Senegal
Charly Kodjo, founder of the production company Instant2Vie, has just announced the launch of its activities in Senegal, in the city of Dakar. This is a major step forward for the company, which was founded in 2014 and has gradually moved from photography to video production, notably with the production...
Sport News Africa and Orange Côte d'Ivoire launch a 100% sports channel on mobile devices
After announcing the launch of its online magazine THE MAG! and its gaming platform, Sport News Africa is continuing to diversify its activities alongside Orange Côte d'Ivoire. The two players have announced the official launch of a 100% sports channel accessible via mobile, allowing Ivorians to access all the latest...
Jean-Marc Four appointed Director of RFI effective May 15, 2023
Marie-Christine Saragosse, President and CEO of France Médias Monde, has appointed Jean-Marc Four as Director of RFI. He will take up his post on May 15. Jean-Marc Four will succeed Cécile Mégie, who, through her tremendous dedication to the role for more than ten years, has enabled the significant development...
Advertising and digital media in French-speaking sub-Saharan Africa
In recent years, advertising in French-speaking sub-Saharan Africa has undergone a major transformation linked to market liberalization, the creation of new advertising offerings, and the development of digital technology. These new opportunities open up unprecedented prospects for advertisers and agencies. Globally, digital channels have been capturing a larger share of...
Opinion piece: "Audiences' attention is focused on digital media." – Kwame Senou
Once again this year, Simon Kemp and his team at Kepios have produced DataReportal 2023, which provides valuable indicators for assessing the importance of digital, its place in the media mix, and deciding how much to invest in it. It shows that more and more people are connected to the...
Interview with Siny Samba, co-founder of the Le Lionceau brand
What is your experience with baby food? I had the opportunity to work at Blédina, where I specialized in everything related to infant nutrition. Originally from Senegal, I quickly realized that the only baby products available in the country were imported. So I decided to launch my own brand with...
Le Lionceau: how a local brand uses digital technology to survive in a highly competitive market.
With over a billion inhabitants and overall growth on the rise, sub-Saharan Africa is a land of opportunity for international brands. It is also a diverse sub-region, rich in variety. Faced with such a vast market, many international groups have taken an interest in its potential through numerous subsidiaries. Despite...
Interview with Sandrine Roland, Associate Director of the AOS Africa agency
AOS AFRICA in a nutshell... ? AOS AFRICA is an integrated communications agency that is proud of its African DNA and translates this into talent and professionalism with a young, experienced, and versatile team. Our innovative and creative approach, combined with our rigorous dedication to our clients, makes us the...