Adweknow unveils the first details about the Audiovisual Training and Production Guide, which will be released this year.

Adweknow launches the Guide to Audiovisual Training and Production in French-speaking Africa. The audiovisual production sector in French-speaking sub-Saharan Africa continues to grow, driven by a new generation of talent, the liberalization of the audiovisual landscape, the rise of digital terrestrial television (DTT) and digital platforms, and fueled by increasingly...

Mobile Film Festival Africa: Adweknow's Selection

Last week, the Mobile Film Festival announced the films selected for the Official Selection of its second edition. Comprising 54 films from 21 African countries, the Selection is available free of charge on the Festival's website and social media channels. After watching the films, Adweknow is pleased to present its...

Cécile Mégie appointed Director of Cross-Functional Editorial Strategies and Partnerships at France Médias Monde, effective May 15

Marie-Christine Saragosse, President and CEO of France Médias Monde, has appointed Cécile Mégie as Director of Cross-Functional Editorial Strategies and Partnerships. She will take up her new position on May 15. As a member of the executive committee and editorial committee, reporting directly to the group's President, Cécile Mégie will...

IPTV in SENEGAL: +22.4% in the first quarter of 2023

According to data from the Omedia institute, which tracks TV advertising investment in Senegal and other French-speaking African countries, advertising spending rose by 22.4% in the first quarter of 2023 compared to the first quarter of 2022. With increases of 43% each, January and February are in line with 2022,...

Food and beverages: Ivorians' favorite brands

Food and beverages, along with telecommunications, are two key sectors for communication and the economy in Côte d'Ivoire. In March 2023, as in March 2022, these three sectors ranked first, second, and third among brands investing in TV, according to the Omedia Institute, which tracks television advertising investments. TOP 3...