Toussaint Tiendrebeogo was responsible for cultural and creative industry development policies at the International Organization of La Francophonie (OIF) and is now Head of the Cultural Diversity Unit and Secretary of the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions at the United Nations Educational,...
Platinum Vod: a new streaming platform available in Benin and Cameroon
The Platinum Vod platform has just announced its availability in Benin and Cameroon. This platform aims to distribute premium movies and series via its website (https://www.platinumvod.com), an Android app, and an iPhone app. Platinum Vod offers "no commitment" and "pay-per-view" payment options. The price is 600 CFA francs to watch...
Omar Sy partners with HBO Max to develop content specifically for French-speaking Africa
French actor Omar Sy, star of the Netflix series "Lupin," has announced that he is partnering with rival streaming platform HBO Max to develop content aimed at French-speaking Africa, France, and the United States. "I am very happy to be partnering with HBO Max, which shares my dream of developing...
ASENSIA Africa Group and Opinion Way unveil their study on the digitization of Ivorian households
On May 19 in Abidjan, ASENSIA Africa Group and Opinion Way unveiled their study on the digitization of Ivorian consumers. In recent years, the African continent, like the rest of the world, has been experiencing increasing digitization. The same is true for Côte d'Ivoire, where many households are now connected...
Adicom Academy is hosting a webinar on influencer marketing campaigns
Influencer marketing has become an essential tool for advertisers in implementing a digital marketing strategy as part of their marketing process. It builds consumer confidence and adds credibility to the brand. But how do you manage an influencer marketing campaign step by step? How do you target the right influencers?...
Patrick Bofunda Ilingo appointed Director for Africa at TV5Monde within the Distribution, Marketing, and Sales department
TV5MONDE is pleased to announce the appointment of Patrick Bofunda Ilingo as Director for Africa within the Distribution, Marketing, and Sales department. This new appointment completes the organization of the French-language channel's Marketing department following the retirement of Jean-Luc Cronel and the appointment of Denise Époté as Director of Distribution,...
Interview with Yves Bigot, President and CEO of TV5MONDE
Yves Bigot needs no introduction. Journalist, writer, director, producer... he has been at the helm of TV5MONDE for nearly 10 years. On the occasion of the Cannes Film Festival Market, where the Pavillon Afriques is being held for the third consecutive year, he agreed to share with us his vision...
Interview with Dedy Bilamba and Eric M’Boua, creators of AFRO VFX
With close ties to the audiovisual production, animation, and television industry in Côte d'Ivoire, the duo decided to launch Afro VFX with the ambition of putting Côte d'Ivoire, and more broadly Africa, on the international production map. To do this, they decided to draw on their experience and expertise to...
Call for entries for the 5th edition of Les Impériales
On the eve of the fifth edition of Morocco's flagship marketing and communications event, Les Impériales is calling for entries for Les Étoiles 2022 to recognize the best advertising designers of 2020-2021. The concept: the Advertising Creation Awards The "Les Étoiles" awards recognize best practices in the advertising communication industry,...
UNESCO puts African cinema in the spotlight at the Cannes Film Festival
As part of the 75th Cannes Film Festival, UNESCO has decided to organize a conference-debate dedicated to promoting African cinema. The aim of the event is to highlight the full potential of African cinema, as well as all the opportunities for developing the local film industry. Organized in the form...