Loïc-Kévin Zamble is head of digital communications at Solibra, a subsidiary of the Castel Group. For nearly two years, he has been responsible for developing brands on digital platforms. In advertising, what does the word "digital" mean to you? Display, meta ads, Google ads, on-air... The field of digital advertising...
Interview with Abou Diop, Head of Brand Management for the Kirène Group
Since 2022, Abou Diop has held the position of Head of Brand Management for the Kirène Group. His role is to coordinate and manage the brands in the portfolio (Kirene, Presséa, Candia, Pepsi). What lies behind digital advertising? In advertising, the word "digital" broadly refers to all promotional or communication...
Interview with Mamadou Mactar Diallo, Digital Strategist at Caractère agency
Caractère is an integrated agency that supports its clients in developing 360-degree communication campaigns. This involves an ecosystem and orchestration that also incorporates digital media. At Caractère, we transform creative ideas into growth drivers. What does digital mean in advertising? It encompasses many things, an entire ecosystem. It involves objectives:...
Interview with Séraphine Angoula, Managing Director of Dakar Séries
Séraphine Angoula, Executive Director of Dakar Series, presents her pan-African festival dedicated entirely to series, which will take place in Dakar from May 3 to 6, 2023. You are launching Dakar Series in a few weeks. What will be its main features? Dakar Series offers preview screenings, an African competition,...
7.6 million subscribers in Africa for CANAL+
Vivendi has just published its financial results for 2022. The report details the activities of the CANAL+ Group in France and internationally. For 2022, Canal+ Group's revenue amounted to €5,870 million, up +1.7% compared to 2021. Revenue in mainland France amounted to €3,144 million, up 1.6% at constant exchange rates...
FESPACO: Complete list of winners for the 28th edition
The Pan-African Film and Television Festival of Ouagadougou (FESPACO), which ended on March 4, honored the following works: Feature film: Yennenga Gold Medal: "Ashkal" by Youssef Chebbi (Tunisia) Silver Medal: " Sira" by Appoline Traoré (Burkina Faso) Bronze Stallion: "Shimoni" by Angela Wamai (Kenya) Best Screenplay: "Le bleu du caftan" by...
FESPACO winners supported by CANAL+
The 28th edition of the Pan-African Film and Television Festival of Ouagadougou (FESPACO), which rewards the best African films, series, and documentaries, announced its official winners on Saturday, March 4. CANAL+ is delighted with these prestigious awards for film productions and co-productions, series and documentaries, and would like to...
FESPACO winners supported by TV5 Monde
TV5MONDE is proud to have supported three award-winning works at the Pan-African Film and Television Festival in Ouagadougou, during the closing ceremony held on March 4. Below is a list of all the awards given to works whose production was supported by TV5MONDE: Feature film competition: SIRA by Apolline...
Decline in ALL MEDIA advertising investment in the banking sector in Ivory Coast in 2022: -6.7%
BRAND media monitoring, which tracks advertising investments across all media in Côte d'Ivoire, has just published key figures on media investments in the banking sector in Côte d'Ivoire in 2022. First observation: banks reduced their investments between 2021 and 2022. With 1.4 billion CFA francs in 2022, the decline reached...
RTS chooses GLOBECAST for its international broadcasting
Continuing its long history as an operator of optimized distribution services for broadcasters seeking to expand their international reach, Globecast, now a global provider of media management and distribution solutions, has been selected by Radio Télévision Sénégalaise (RTS), Senegal's public broadcaster, to develop its international presence. Globecast now handles the...