ZIFFA, a new film festival in Senegal

The first edition of Ziffa (Ziguinchor International Film Festival & Animation) will take place in Casamance from November 12 to 15, 2025. This new film festival aims to promote the Ziguinchor region through a pan-African and international artistic program, while highlighting cultural diversity, youth creativity, and the potential of southern...

How brands used TV in Cameroon in 2024

After Senegal and Ivory Coast, Adweknow has published its annual report, which provides valuable insights into how brands managed their TV advertising presence in Cameroon in 2024, based on TV advertising data from Ipsos. According to IPSOS, ORANGE Cameroon, MTN Cameroon, and CANAL2 ranked first in the monthly TOP 10...

After SICA, SIMA

Following Côte d'Ivoire, which hosted the third edition of the Abidjan International Audiovisual Content Exhibition (SICA) in Abidjan last June, it is now Senegal's turn to launch the first edition of a new event that will bring together media professionals, public institutions, technical partners, and digital companies: the International Media...