An airplane with its engines shut down does not crash immediately. It glides. Then, sooner or later, it loses altitude. This striking metaphor, borrowed from the Ehrenberg-Bass Institute study, perfectly illustrates the fate of brands that stop communicating. Faced with the temptation to cut media budgets—usually to save money—a crucial...
IPTV in Ivory Coast: -14% vs. 2024, +56.8% vs. 2023
According to IPSOS, which tracks advertisers' investments in television advertising (IPTV) in Côte d'Ivoire, these investments fell significantly (-14%) in the first quarter of 2025. This seemingly disappointing result is mainly due to the very sharp increase in January 2024, which saw an all-time high of nearly 2.4 billion CFA...
Appointments at TV5 Monde
As part of TV5Monde's strategic information development plan, the channel has made several appointments and promotions to strengthen its multilateral information offering, roll out magazines and special operations, and accelerate digital production. Florence Lozach has been appointed editorial director of TV5Monde. She will take up her post on June 16....
CANAL+/ MULTICHOICE takes another step toward completing the transaction
More than two years after CANAL+ first made an offer to acquire Multichoice, and four months before the transaction deadline on October 8, 2025, the two companies have informed their shareholders that the South African Competition Commission has "recommended that the South African Competition Tribunal approve the proposed transaction, subject...
Airtel and SpaceX agree to offer high-speed internet services in Africa
(Press release) Airtel Africa announces an agreement with SpaceX to offer Starlink broadband internet services to its African customers. SpaceX has currently acquired the necessary licenses in nine of the 14 countries covered by Airtel Africa. Operating licenses for the remaining five countries are in the process of being obtained.Through...