According to IPSOS, which tracks television advertising investments in Ivory Coast, TV advertising investments increased by 33.1% in 2024 compared to 2023. The year began with remarkable growth linked to the Africa Cup of Nations, which generated considerable enthusiasm among advertisers (+83% in the first quarter of 2024 compared to...
"Dajé, Ànd, Win!": AG Partners and the European Union reinvent institutional communication
As part of the Global Gateway strategy, the European Union and Senegal are adopting an innovative advertising approach to speak directly to young Senegalese people. Designed by a consortium of agencies, bringing together AG Partners Senegal and PHRENOS Belgium, the "Dajé, Ànd, Gagner!" (Meet, collaborate, win!) will run for three years...
Ramadan 2025 in Senegal: between spirituality, consumption, and traditions
This week, we published a Moroccan study on successful communication strategies during Ramadan. Almost simultaneously, IPSOS published the 2025 edition of the Ramadan Handbook, which highlights in even greater detail the main trends and changes associated with this key period. A month of spirituality and solidarity According to the study,...
"Katanga, the dance of the scorpions" Gold Standard at FESPACO 2025
The 2025 Pan-African Film and Television Festival of Ouagadougou (FESPACO) took place from February 22 to March 1, 2025, in Ouagadougou, Burkina Faso. Under the theme "African Cinema and Cultural Identities," the festival screened 235 films selected from 1,351 submissions from 48 countries. The Yennenga Gold Stallion, the most prestigious...
Perplexity, when AI helps you with your research
Launched in August 2022, Perplexity AI has quickly become a benchmark in the field of AI-augmented search. This revolutionary tool combines the power of a traditional search engine with the intuitiveness of a conversational assistant, offering an enriched, personalized, and rigorously sourced user experience. Intuitive and sourced research Perplexity's main...
CANAL+ results: Africa at the heart of the growth strategy
Following its listing on the London Stock Exchange, the CANAL+ group published its results for 2024 separately from the Vivendi group for the first time. The CANAL+ group's revenue reached €6.45 billion, up 2.3% on a like-for-like basis. However, the group recorded a net loss of €147 million, mainly attributable...