We would like to take this opportunity in our last newsletter of the year to wish you all a wonderful new year. We hope that 2025 will enable you to bring your projects to fruition and that your initiatives will be crowned with success. In 2025, Adweknow will continue to...
TV5MONDE: Suspension lifted in MALI and BURKINA FASO
For various reasons related to the coverage of current events, the Burkinabe authorities decided to suspend TV5Monde Afrique twice: first on April 28 for a two-week suspension, and then on June 18 for a period of six months. The Malian High Authority for Communication (HAC) suspended the channel for three...
2024 in Retrospect: A Year of Upheaval and Opportunity for African Media
The year 2024 was marked by the variously appreciated positions and interventions of public authorities, but also by a fierce determination on the part of private actors to participate in the undeniable development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and...
The strong comeback of professional events in French-speaking Africa
After the COVID years, during which most key events were suspended, transformed into virtual meetings, or simply disappeared, festivals, trade shows, conferences, and major events have regained their central place, demonstrating professionals' continued appetite for exchange and networking. In the field of audiovisual and film production, there was no shortage...
Senegal, Benin, Ivory Coast, and Burkina Faso: in the race for audiovisual leadership in West Africa
In recent years, West Africa has seen a rise in its creative industries, particularly in the audiovisual and film sectors. Senegal, Benin, Côte d'Ivoire, and Burkina Faso, backed by strong political will, are competing to establish themselves as major hubs, with the ambition of attracting investors and creators, promoting their...
CANAL+ acquires MultiChoice: Towards the creation of a continental television leader
The merger between French group CANAL+ and South African operator MultiChoice is a major event in the African audiovisual landscape. CANAL+'s takeover of MultiChoice is expected to result, in April 2025, in the creation of a leading player in the African pay-TV market. A multi-step process The entire year 2024...
Report on work carried out on the National AI Strategy in Côte d'Ivoire
The 𝐌𝐢𝐧𝐢𝐬𝐭è𝐫𝐞 𝐝𝐞 𝐥𝐚 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 𝐍𝐮𝐦é𝐫𝐢𝐪𝐮𝐞 𝐞𝐭 𝐝𝐞 𝐥𝐚 𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧 led the development of the 𝐒𝐭𝐫𝐚𝐭é𝐠𝐢𝐞 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐞 𝐝'𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐀𝐫𝐭𝐢𝐟𝐢𝐜𝐢𝐞𝐥𝐥𝐞 (𝐈𝐀) 𝐞𝐭 𝐝𝐞 𝐆𝐨𝐮𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞 𝐝𝐞𝐬 𝐃𝐨𝐧𝐧é𝐞𝐬 𝐞𝐧 𝐂ô𝐭𝐞 𝐝’𝐈𝐯𝐨𝐢𝐫𝐞 by involving the main players in the digital ecosystem.Work began in April 2024 with preliminary discussions aimed at laying the foundations for...
YAS, the new unified brand of the Axian Group
The Axian Group, based in Madagascar, has announced the rebranding of its mobile network operators in Madagascar, the Comoros, Senegal, Togo, and Tanzania under the unified Yas brand. Initially focused on its domestic market in Madagascar, Axian Telecom has gradually expanded its presence in Africa in recent years and now...
NEW WORLD opens an office in MALI
According to a press release published on its website on December 13, NewWorld announced the launch of its television package (Direct To Home) in Mali. This launch is intended to be the first milestone in the Togolese group's expansion strategy in West Africa. The press release does not specify how...
BBC suspended for three months in Niger
The junta in Niger has announced a three-month suspension of the British broadcaster BBC, a decision that adds to the list of Western media outlets sanctioned in Sahelian countries governed by military regimes that came to power through coups. The BBC is accused of broadcasting "misinformation aimed at destabilizing social peace...