The survey conducted by the National Press Authority (ANP) with the support of the Media Support and Development Agency (ASDM) in Côte d'Ivoire on the question of "How do Ivorians get their information? " shows that the internet, digital media, and television are almost equally popular sources of information for...
“How do Ivorians get their news?”: NCI beats RTI 1 among 18-35 year olds
Ali Diarassouba, head of news at Nouvelle Chaîne Ivoirienne (NCI), must be rubbing his hands with glee: the results of the survey initiated by the National Press Authority (ANP) with financial support from the Media Support and Development Agency (ASDM) in Côte d'Ivoire on the question of "How do Ivorians...
Life TV celebrates its 4th anniversary
Launched just four years ago by Fabrice Sawegnon, Life TV has carved out a niche for itself in the Ivorian audiovisual landscape. From the outset, the channel has made its mark in the competitive landscape thanks to a modern and sophisticated marketing approach that highlights its presenters, journalists, and everyone...
Digital advertising: we tell you everything you need to know about the different advertising formats
Digital advertising is increasingly being used by advertisers in French-speaking sub-Saharan Africa. According to our estimates, it already accounts for between 10 and 15% of total advertising expenditure by advertisers, with significant disparities between countries, of course, since Internet penetration also varies greatly from one country to another. Display Advertising...