Fausseni Dembélé, Director General of Radiodiffusion Télévision Ivoirienne (RTI) since 2019, was relieved of his duties by the Head of State following the Council of Ministers meeting on July 10. Jean Martial Adou, the current chief of staff to the Minister of Communication, has been appointed acting Director General pending...
73.7% of Ivorians get their news from the internet and digital media.
The survey conducted by the National Press Authority (ANP) with the support of the Media Support and Development Agency (ASDM) in Côte d'Ivoire on the question of "How do Ivorians get their information? " shows that the internet, digital media, and television are almost equally popular sources of information for...
“How do Ivorians get their news?”: NCI beats RTI 1 among 18-35 year olds
Ali Diarassouba, head of news at Nouvelle Chaîne Ivoirienne (NCI), must be rubbing his hands with glee: the results of the survey initiated by the National Press Authority (ANP) with financial support from the Media Support and Development Agency (ASDM) in Côte d'Ivoire on the question of "How do Ivorians...
Life TV celebrates its 4th anniversary
Launched just four years ago by Fabrice Sawegnon, Life TV has carved out a niche for itself in the Ivorian audiovisual landscape. From the outset, the channel has made its mark in the competitive landscape thanks to a modern and sophisticated marketing approach that highlights its presenters, journalists, and everyone...
Digital advertising: we tell you everything you need to know about the different advertising formats
Digital advertising is increasingly being used by advertisers in French-speaking sub-Saharan Africa. According to our estimates, it already accounts for between 10 and 15% of total advertising expenditure by advertisers, with significant disparities between countries, of course, since Internet penetration also varies greatly from one country to another. Display Advertising...
Who wants "GOLDEN FREQUENCIES" in AFSS?
Under pressure from international organizations, African countries committed in 2015 to phasing out analog television broadcasting and replacing it with digital terrestrial television (DTT). The main reason for the migration to DTT was to free up frequencies for telecom operators. Other expected benefits included improved image quality (compared to...
Christophe Tardieu appointed interim president of TV5 Monde
Following the resignation of outgoing President Yves Bigot, whose term ended on June 30, the TV5 Monde Board of Directors has appointed Christophe Tardieu, currently Secretary General of France Télévisions, to serve as interim head of TV5 Monde pending the completion of the process to appoint a new President. From...
Job offer: CANAL+ ADVERTISING is looking for an Account Manager
MISSIONS Within the advertising agency, and in a multimedia environment (TV, digital, cinema, sponsorship, themes, Ops), the Account Director must Increase Revenue Participate in developing the strategy to be adopted to achieve business objectives Manage, develop, and prospect a portfolio of media agencies with their advertisers. Ensure the commercial development...
Clap Ivoire: call for films to support young Beninese filmmakers
As part of Benin's participation in the Clap Ivoire International Short Film Festival, the Benin Arts and Culture Development Agency (ADAC) is launching a call for films aimed at young Beninese filmmakers who will represent the country at the international stage, including the eight countries of the West African Economic...
AFRICAMAT: A new tool for better understanding TV channel audiences.
In early September, CANAL+ Advertising and Médiamétrie will present a new tool for measuring television audiences in French-speaking sub-Saharan Africa, developed in partnership between the two companies and called Africamat. This technological innovation, which relies on return channels from decoders, enables in-depth analysis of channel and program audiences among CANAL+...