After gaining initial experience at Yves Rocher, Izar Hyacinthe joined the CANAL+ group, where she participated in the commercial development of the network in TOGO. She then returned to Yves Rocher for five years, where she held various marketing and sales positions for sub-Saharan Africa. In 2021, she joined L'Oréal...
New channel numbering: national channels move to the top in Mali, Togo, and Benin
As announced by David Mignot, CEO of CANAL+AFRIQUE, in an interview he gave us in early January, logical numbering is beginning to be implemented in all countries covered by CANAL+. The High Authority for Audiovisual Communication (HACA), which regulates audiovisual communication in Côte d'Ivoire, initiated the move on January 31...
Lex Africana: the new CANAL+ Original series produced by Mediawan Africa
Lex Africana is the first CANAL+ ORIGINAL action series. It will be broadcast starting April 22 on CANAL+ Première, with one episode per week every Monday at 8:30 p.m. This series, co-produced by CANAL+ INTERNATIONAL, KEEWU production (Mediawan Africa), and Shimazua entertainments, was filmed entirely in Senegal, in DAKAR. It...
The most watched television channels in BURKINA FASO and MALI
CANAL+ Advertising, the leading advertising agency in French-speaking sub-Saharan Africa, recently published in its sales pitch the audience shares of channels based on the latest data from KANTAR's Africascope 2023 study. In addition to the results for SENEGAL, CAMEROON, and IVORY COAST published by Adweknow last week, here are the...
Ivory Coast: new campaign launched to clean up the advertising industry
In recent years, the Ivorian government has been implementing measures to clean up the advertising sector. The focus is on outdoor advertising, particularly illegal advertising. To this end, in 2021, the public authorities launched the digitization of the administrative process for managing urban space occupancy permits in order to limit...
Youscribe strengthens its presence in English-speaking Africa
After reaching one million readers on the continent a year ago, YouScribe, the digital streaming library, has announced the launch of its operations in Ghana. This is an important milestone, as YouScribe is strengthening its presence in English-speaking Africa following its launch in South Africa in 2021. To accelerate its...
Omenkart agency sets its sights on Benin
The Cameroonian agency Omenkart, which specializes in communication strategy, brand content, and press relations, is embarking on a new phase of its development. Founder Diane Audrey Ngako announced on social media that the agency would be launching its activities in Cotonou, Benin. Founded in 2017, the agency already had a...