After announcing the launch of its online magazine THE MAG! and its gaming platform, Sport News Africa is continuing to diversify its activities alongside Orange Côte d'Ivoire. The two players have announced the official launch of a 100% sports channel accessible via mobile, allowing Ivorians to access all the latest...
Jean-Marc Four appointed Director of RFI effective May 15, 2023
Marie-Christine Saragosse, President and CEO of France Médias Monde, has appointed Jean-Marc Four as Director of RFI. He will take up his post on May 15. Jean-Marc Four will succeed Cécile Mégie, who, through her tremendous dedication to the role for more than ten years, has enabled the significant development...
Advertising and digital media in French-speaking sub-Saharan Africa
In recent years, advertising in French-speaking sub-Saharan Africa has undergone a major transformation linked to market liberalization, the creation of new advertising offerings, and the development of digital technology. These new opportunities open up unprecedented prospects for advertisers and agencies. Globally, digital channels have been capturing a larger share of...
Opinion piece: "Audiences' attention is focused on digital media." – Kwame Senou
Once again this year, Simon Kemp and his team at Kepios have produced DataReportal 2023, which provides valuable indicators for assessing the importance of digital, its place in the media mix, and deciding how much to invest in it. It shows that more and more people are connected to the...
Interview with Siny Samba, co-founder of the Le Lionceau brand
What is your experience with baby food? I had the opportunity to work at Blédina, where I specialized in everything related to infant nutrition. Originally from Senegal, I quickly realized that the only baby products available in the country were imported. So I decided to launch my own brand with...
Le Lionceau: how a local brand uses digital technology to survive in a highly competitive market.
With over a billion inhabitants and overall growth on the rise, sub-Saharan Africa is a land of opportunity for international brands. It is also a diverse sub-region, rich in variety. Faced with such a vast market, many international groups have taken an interest in its potential through numerous subsidiaries. Despite...
Interview with Sandrine Roland, Associate Director of the AOS Africa agency
AOS AFRICA in a nutshell... ? AOS AFRICA is an integrated communications agency that is proud of its African DNA and translates this into talent and professionalism with a young, experienced, and versatile team. Our innovative and creative approach, combined with our rigorous dedication to our clients, makes us the...
Interview with Loïc-Kévin Zamble, Digital Communications Manager at Solibra – Castel Group
Loïc-Kévin Zamble is head of digital communications at Solibra, a subsidiary of the Castel Group. For nearly two years, he has been responsible for developing brands on digital platforms. In advertising, what does the word "digital" mean to you? Display, meta ads, Google ads, on-air... The field of digital advertising...
Interview with Abou Diop, Head of Brand Management for the Kirène Group
Since 2022, Abou Diop has held the position of Head of Brand Management for the Kirène Group. His role is to coordinate and manage the brands in the portfolio (Kirene, Presséa, Candia, Pepsi). What lies behind digital advertising? In advertising, the word "digital" broadly refers to all promotional or communication...
Interview with Mamadou Mactar Diallo, Digital Strategist at Caractère agency
Caractère is an integrated agency that supports its clients in developing 360-degree communication campaigns. This involves an ecosystem and orchestration that also incorporates digital media. At Caractère, we transform creative ideas into growth drivers. What does digital mean in advertising? It encompasses many things, an entire ecosystem. It involves objectives:...