Nigeria wants to generate more revenue from the advertising market

Shortly after announcing a ban on the use of foreign models and voiceovers in advertisements targeting the local population, Nigeria is once again making headlines with a new decision taken by the new Advertising Regulatory Council (Arcon). From 2023 onwards, advertisements targeting the local population must now be produced within...

Adicomdays 2022: the complete program!

As part of the ADICOM DAYS (Africa Digital Communication Days) event organized by Totem Expérience , the sixth edition will take place in Abidjan on Saturday , November 12 , at the Institut Français. Six hundred people are expected to attend in person for: A TOPICAL THEME: ENGAGEMENT . Engagement...