Netflix, HBO, Amazon... Even though the market is still somewhat immature, VOD platforms are launching on the African continent. With the arrival of digital terrestrial television, the proliferation of local channels, and the presence of long-standing players, competition promises to be fierce, and the battle will be fought primarily over...
Adicomdays 2022 returns to Abidjan
The Totem Experience team has officially announced the organization of the sixth edition of ADICOMDAYS, the continent's leading digital event. After Paris, Abidjan, and Dakar, this new edition of Adicomdays marks its grand return to the economic capital of Côte d'Ivoire. The organizing team will once again shine a spotlight...
Xavier Kreutzer joins 35°NORD
Xavier Kreutzer (formerly SIG) joins the 35°Nord agency as director of corporate digital services. Following its merger with the economic intelligence, international business, and cybersecurity group Avisa Partners at the end of 2021, the agency aims to "maintain its growth momentum, driven by its twenty consultants in Paris and ten...
After 10 years in business, Uber is accelerating its expansion on the continent.
The rise of the internet and new technologies is gradually transforming the habits of African consumers and promoting the Uberization of certain activities. International startups are inventing their future on the continent and exploring new opportunities there. Established since 2016 in the East African market, in major cities such as...
Les Impériales 2022: the fourth edition will take place from September 19 to 23, 2022
The "Les Impériales 2022" event returns for a fourth edition rich in learning, networking, and business opportunities. Join us from September 19 to 23 at the Carré d'Or in Casablanca for the general theme "Morocco Tomorrow: Brands⦁Culture⦁Talents⦁Tech." Placed under the High Patronage of His Majesty King Mohammed VI, this meeting...
META launches "Creators of Tomorrow" campaign to promote African content creators
Like many other players, social networks are now focusing heavily on Africa for their development, attracted by its young population, strong demographic growth, and high mobile penetration rate. In the race, global leaders such as META and TikTok are keen to accelerate their expansion on the continent and win the...
SMART AFRICA opens a digital academy in Benin
After Congo, Rwanda, and Ghana, Smart Africa has officially opened a Smart Africa Digital Academy in Benin. This initiative aims to facilitate the digital transition of the African continent and promote entrepreneurial ecosystems in areas where there is a severe lack of digital skills, despite the rapid growth seen in...
RTS broadcasts the World Cup in Senegal
It's now official: RTS will broadcast all 28 matches in the free-to-air package for the upcoming World Cup. In Senegal, there has been confusion in recent weeks between E-media, which announced on June 24, 2022, that it had acquired the free-to-air rights " rights to the World Cup from New World...
NCI: Ambitious editorial coverage for the 2022 FIFA World Cup
NCI has just made official what we announced last July. In a press release, the channel announced that it will be the official broadcaster of the upcoming World Cup, which will take place in Qatar from November 20 to December 18. As such, it will be available on all its...
How streaming is disrupting the music industry in French-speaking sub-Saharan Africa.
In Africa, as in the rest of the world, the digital revolution has completely transformed the music industry. New modes of consumption are emerging and online music platforms are developing. Over the past four decades, the music industry has faced numerous upheavals around the world, including a profound transformation due...