ALTAVIA BLUE LIONS in charge of AUCHAN's communications

A few days after its president, Barthélemy Guislain, announced its arrival in Côte d'Ivoire, Auchan inaugurated its first Ivorian supermarket in the Cocody district of Abidjan on Tuesday, June 14. In addition to this 900 m² supermarket in Cocody, Auchan will also open four MyAuchan convenience stores in Cocody, Abobo,...

Paydunya launches its operations in Benin

Created to enable the digitization of businesses operating in Africa and meet all the payment needs of unbanked individuals, Paydunya continues to expand across the continent. Today, it is taking a new step forward by expanding into a new territory: Benin. Despite two difficult years linked to Covid-19, which significantly...

Google adds 10 new African languages

Projects and initiatives are multiplying in an attempt to bring African languages into the digital world. For those behind these projects, there are many challenges involved in establishing a presence for African languages on the internet. In this context, digital giant Google has been offering ten new local African languages...

Boomplay opens offices in Ivory Coast

Musical richness, a young population, high mobile penetration rates, and a proliferation of initiatives to democratize internet access are all opportunities for the development of music streaming on the continent. Local players are multiplying, particularly in the English-speaking part of the continent, which is a real hotbed of initiatives in...

Adicom Academy is organizing a Boot Camp on digital strategy

Regardless of the size of your business, digital communication is essential for building brand awareness and growing your business. And to do that, you need to define a strategy. To help you do just that, Adicom Academy is organizing a training session on digital strategy from July 11 to 14,...