Gondwana City Productions is celebrating its 10th anniversary. How would you sum up these ten years of activity? When I look back, I can only be delighted. The results are more than positive because we have overcome every challenge we have faced since our creation in Abidjan. We know Africa,...
IPTV in Cameroon: +76% in the first quarter of 2022
TV advertising investments, which had rebounded strongly at the end of 2021 after a more turbulent period, continued to grow during the first quarter of 2022. According to the Omedia institute, which tracks TV advertising investment in several African countries, IPTV increased by +76% in the first quarter of 2021,...
IPTV in Senegal: an exceptional first quarter of 2022 (+114%)
TV advertising investment more than doubled in the first quarter in Senegal, according to Omedia, which tracks TV advertising in several African countries. In three months, TV advertising investment reached 3.8 billion CFA francs, thanks in particular to a 116% increase in January and a 232% increase in March. The...
1.9%: the average click-through rate measured in Senegal by Adafri
TV advertising investment more than doubled in the first quarter in Senegal, according to Omedia, which tracks TV advertising in several African countries. In three months, TV advertising investment reached 3.8 billion CFA francs, thanks in particular to a 116% increase in January and a 232% increase in March. The...
Children aged 4 to 14 are heavy TV viewers.
Kantar has just published the 2021 edition of AFRICASCOPE KIDS, a study on TV consumption among children aged 4 to 14. According to this study*, 91% of children aged 4 to 14 watch television every day. They spend an average of 4 hours and 7 minutes per day watching TV....