Women In Africa and Eramet join forces to set up the Hub and Femmes d'Avenir program in Gabon Women In Africa and Eramet are joining forces to set up a Hub in Gabon, open to 30 women entrepreneurs rigorously selected by WIA. The first cohort will benefit from a comprehensive...
Series of announcements on the occasion of International Press Freedom Day
International Press Freedom Day, which took place on May 3, was an opportunity for various announcements to be made regarding the necessary adaptation of the press to the new digital world. At the same time, Reporters Without Borders published its annual global ranking on press freedom. In the DRC, the...
KANTAR Insights is hosting a webinar on "How to create winning communications in French-speaking sub-Saharan Africa."
Kantar Insights France and Kantar Senegal are organizing a special webinar on June 9 from 11 a.m. to 12:30 p.m. (CET) in Paris and Dakar, on the drivers of successful communication in French-speaking sub-Saharan Africa: - What are the five keys to creative effectiveness in Africa? - How can you...
IPTV in Ivory Coast: down 9.2% in the first quarter of 2022
Unlike Senegal, where advertisers' TV advertising investments jumped 114% in the first quarter, the Omedia institute, which tracks advertisers' advertising investments in several African countries, has seen a 9.2% decline in Côte d'Ivoire over the same period this year. It should be noted that the first quarter of 2021 saw...
Didier Aplogan Djibodé reappointed as head of the Association of Communication Agencies of Benin
Didier Aplogan Djibodé, Regional Director for Africa at AG Partners Publicis Africa, has been reappointed as head of the Benin Association of Communication Agencies for a three-year term. His appointment follows an extraordinary general meeting held on April 29 in Cotonou. At the head of this association, this communications and...
The WAN 2022 project organized on May 26
On May 26, on the sidelines of International Africa Day, the WAN (Worldwide Afro Network) project will once again bring together artists, leaders, and innovators to celebrate the continent. The event will once again take place digitally, on social media with the hashtags #JeSuisWan and #IAmWan. All those involved in...
TikTok will share its advertising revenue with content creators
TikTok has just unveiled its intention to share its advertising revenue with content creators. The social network is formalizing this new strategy with the launch of TikTok Pulse, offering its most popular users the opportunity to monetize their content. On the advertiser side, TikTok is simultaneously evolving its offering, ensuring...
A look back at the 2022 Africa Cup of Nations with an advertising campaign by McCANN Douala
On the occasion of the 2022 African Cup of Nations, McCANN Douala supported WINMAX, a sports betting company, in rolling out digital communication initiatives to boost its visibility. The agency set itself the task of implementing relevant digital initiatives and creating impactful media. Technical specifications - Industry: Sports betting -...
Registration for the 2022 African Fact-Checking Awards is now open
The African Fact-Checking Awards, the oldest awards program recognizing fact-checking journalism by media outlets in Africa, are now in their ninth year. Journalists, journalism students, and professional fact-checkers can now register for the 2022 edition. The need for accurate information in everyday life has fueled the growth of fact-checking in...
The Pavillon Afriques organized in Cannes from May 17 to 26, 2022
The Pavillon Afriques will once again be set up in the heart of the Cannes Film Festival's international village from May 17 to 26, 2022. The Pavillon Afriques is the meeting place for professionals from the continent and will be held for the third consecutive year as part of the...