At the Pitcher Awards, the BCW network's communications and public relations agency Opinion & Public won three awards for the creativity of its campaigns. The ceremony, held on May 21, once again rewarded creativity in advertising on the African continent. Opinion & Public won the silver trophy in the public...
Startup: 1 billion UBER rides recorded in Africa
The rise of the internet and new technologies is gradually transforming the habits of African consumers and promoting the Uberization of certain activities. International startups are inventing their future on the continent and exploring new opportunities there. Established since 2016 in the East African market, in major cities such as...
BRVM launches its online TV channel BRVM TV
The official launch of the Regional Stock Exchange (BRVM) online digital television channel, called "BRVM TV," took place on Friday, May 27, 2022, at the institution's headquarters in Abidjan, under the patronage of the Minister of Culture and Francophonie of Côte d'Ivoire. BRVM TV is now part of the media...
FAAPA formalizes the creation of a vast network of sports journalists
Following a seminar held in Rabat from May 23 to 27, the Atlantic Federation of African Press Agencies (FAAPA) officially announced the creation of a vast network of sports journalists. The goal? To promote exchanges and skills transfer in order to professionalize quality sports journalism on the continent. The sports...
Interview with Toussaint Tiendrebeogo, Secretary of the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions of UNESCO's Culture Sector
Toussaint Tiendrebeogo was responsible for cultural and creative industry development policies at the International Organization of La Francophonie (OIF) and is now Head of the Cultural Diversity Unit and Secretary of the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions at the United Nations Educational,...
Platinum Vod: a new streaming platform available in Benin and Cameroon
The Platinum Vod platform has just announced its availability in Benin and Cameroon. This platform aims to distribute premium movies and series via its website (https://www.platinumvod.com), an Android app, and an iPhone app. Platinum Vod offers "no commitment" and "pay-per-view" payment options. The price is 600 CFA francs to watch...
Omar Sy partners with HBO Max to develop content specifically for French-speaking Africa
French actor Omar Sy, star of the Netflix series "Lupin," has announced that he is partnering with rival streaming platform HBO Max to develop content aimed at French-speaking Africa, France, and the United States. "I am very happy to be partnering with HBO Max, which shares my dream of developing...
ASENSIA Africa Group and Opinion Way unveil their study on the digitization of Ivorian households
On May 19 in Abidjan, ASENSIA Africa Group and Opinion Way unveiled their study on the digitization of Ivorian consumers. In recent years, the African continent, like the rest of the world, has been experiencing increasing digitization. The same is true for Côte d'Ivoire, where many households are now connected...
Adicom Academy is hosting a webinar on influencer marketing campaigns
Influencer marketing has become an essential tool for advertisers in implementing a digital marketing strategy as part of their marketing process. It builds consumer confidence and adds credibility to the brand. But how do you manage an influencer marketing campaign step by step? How do you target the right influencers?...
Patrick Bofunda Ilingo appointed Director for Africa at TV5Monde within the Distribution, Marketing, and Sales department
TV5MONDE is pleased to announce the appointment of Patrick Bofunda Ilingo as Director for Africa within the Distribution, Marketing, and Sales department. This new appointment completes the organization of the French-language channel's Marketing department following the retirement of Jean-Luc Cronel and the appointment of Denise Époté as Director of Distribution,...