According to the Omedia institute, which tracks television advertising revenue in Cameroon, Senegal, and Ivory Coast, gross advertising investment has nearly doubled in one year (+85%). NCI and A+ Ivoire were joined by Life TV, which launched on June 26, 2020. As a result, the advertising market for July 2020...
CAMEROON: CRTV and Canal2 lost 50% of their advertising revenue in July.
According to the Omedia institute, which tracks television advertising revenue in Cameroon, Senegal, and Ivory Coast, the two Cameroonian channels lost 50% of their advertising revenue in July 2020 compared to July 2019. The top 10 advertisers for the month were mainly in the health and beauty, telecommunications, and sports...
Universal Music Africa launches Def Jam label in French-speaking Africa
Universal Music Group, the global leader in the music industry, decided to expand into French-speaking Africa in 2018 with the creation of a new division of the group in Abidjan, Universal Music Africa. Now headed by Franck Kacou, the division is expanding further into the African market with the launch...
FACEBOOK supports the e-commerce sector in Africa
Afrimarket, Cdiscount, Jumia in Cameroon and Rwanda... The successive closures of several major e-commerce players have cast a chill over the entire e-commerce market in the sub-region. For those players that remain, it is time for strategic reflection on the future of the sector in an African context... Digital giant...
Orange launches Orange Bank Africa in Ivory Coast
The Orange Group has joined forces with NSIA, a player in the bancassurance sector, to launch Orange Bank Africa in the Ivorian economic capital of Abidjan. The official launch of Orange Bank Africa's commercial activities took place on July 23. Through this new entity, the major player in the continent's...
#BELIEVE IN ABOBO: digital technology serving the community
The omnipresence of the internet and social media in our daily lives has contributed to the creation of virtual communities. Initiated by institutions, companies, opinion leaders, and even citizens, these 2.0 communities exchange, interact, and collaborate online on common or socially engaged topics. Mobilized around a powerful hashtag, these communities...
StarTimes launches Dreamworks channel in sub-Saharan Africa
StarTimes has partnered with NBCUniversal to launch the Dreamworks youth channel on its packages in sub-Saharan Africa. According to the Africascope Kids study conducted by Kantar, in 2019, 91% of 4-14 year olds watched television on a daily basis. Youth television programs are attracting more and more viewers and therefore represent...
GVA TOGO welcomes a new Managing Director, ARMAND SATO
Armand SATO began his career as a telecommunications and media consultant for British Telecom and then Groupe Open. For several years, he supported a number of French companies in innovative activities such as VoD, IPTV, and e-commerce. He then managed various departments and activities at SFR. Since 2017, he has...
Interview with the editorial staff of ENFRI TV
Can you tell us about ENFRI TV? Enfri.tv is a channel for news, discussion, and sharing that connects Ivorians across ethnic, political, and religious divides through a common language: Ivorian French (colloquially known as Nouchi). ENFRI is not a web TV channel. It is a brand. More specifically, a digital...
Senegal: TV advertising investments continue to decline
According to the Omedia institute, TV advertising investment fell by 20% in July compared to July 2019. This decline follows a particularly difficult month of June (-38% vs. June 2019). See also: TV advertising market down 9% in the first half of 2020 in SENEGAL It should be noted that...