TV advertising investment grew by 31.3% in the first half of 2020 in Côte d'Ivoire. This growth, which was seen in each of the first six months of the year, highlights advertisers' growing interest in the new DTT channels despite the slowdown caused by the health crisis. The top 10...
TV advertising investment in Cameroon: down 9.7% in the first half of 2020
TV advertising investments fell by 9.7% in the first half of 2020 in Cameroon. The health crisis had a significant impact, with the second quarter down 18.2% compared to 2019, despite the year having started well with a 3.4% increase in the first quarter of 2020 compared to 2019. It...
LIFE TV available on Orange's TV package in Ivory Coast
Since August 29, 2020, Orange Côte d'Ivoire has been offering all its Orange TV subscribers access to the LIFE TV channel on its package, whether at home or via the mobile app. LIFE TV thus enriches the wide range of multi-theme channels available and marks the culmination of close collaboration...
Interview with Chedjou Kamdem, founder of CM d'Afrique and Histoires de CM
With a degree in organizational communications from the Yaoundé Higher Education Institution, Chedjou Kamdem quickly turned his attention to digital technology, specifically community management on social media, working as a freelancer, in agencies, and in-house. In November 2013, he created the blog Histoire de CM, which covers all topics related...
Interview with Drissa Sylla, Media Planner at Red Africa, Ivory Coast
What does a media planner do? Media planners coordinate advertising campaigns across various media channels, including television, radio, print, billboards, and the web, based on a media plan that they develop in advance according to media performance indicators such as audience and media coverage, GRP (gross rating point) cost, and...
"Le Parlement du Rire en Vacances" coming soon to CANAL+
Despite the unusual circumstances surrounding the health crisis and closed borders, Gondwana City Productions, the Ivorian company created by comedian Mamane, is currently preparing eight special episodes of "Le Parlement du Rire en Vacances" (The Parliament of Laughter on Vacation). Through this new program, conceived and produced by Mamane as...
CANAL+ ADVERTISING chooses CSE to manage the booking and billing of its advertising campaigns
Creative Systems Engineering (CSE), a subsidiary of Adwanted Group, the leader in TV, radio, print, and digital advertising space reservation systems, was selected by CANAL+ ADVERTISING following an international competition. The solution chosen by CANAL+ ADVERTISING consists of Media Pilot, the booking and billing tool for television, radio, press, and...
Back to school 2020: BATTLEGROUND coming soon to NCI!
NCI, the new Ivorian channel launched at the end of 2019, is gradually unveiling its fall schedule. To strengthen its prime time and daytime programming, NCI has announced the acquisition of BATTLEGROUND , the epic family saga directed by FEMI ODUGBEMI. This series, with its impressive cast, was one of...
The Bundesliga enriches CANAL+ AFRIQUE's sports offering
Following the announcement a few weeks ago of the acquisition of the rights to the Spanish La Liga, CANAL+ has announced in a press release the acquisition of the French-language broadcasting rights to the Bundesliga for its subscribers in sub-Saharan Africa, Madagascar, and Mauritius. Read also: La Liga Santander on...
Back to school 2020: Sports, cooking, and interactivity on the menu at A+ IVOIRE
For its second season, A+ Ivoire is consolidating its programming schedule and adding a few new features to an already well-established lineup that remains largely unchanged. The most notable new feature this season is the live broadcast of the best matches from the Côte d'Ivoire Ligue 1 championship. Starting in...