Facebook has been supporting its presence on the continent for several years, contributing to the development of the digital ecosystem in a region where social media is increasingly popular among internet users, particularly children. As part of this initiative, the web giant has decided to launch Messenger Kids, its instant...
Launch of the 2020 ADICOMAWARDS
A few weeks after announcing the new dates for the next edition in Dakar, ADICOMDAYS is organizing the official launch of the Adicomawards on Thursday, June 18, live on social media. Every year, the Adicomawards, organized by Adicomdays and presented by TV5Monde Afrique, reward digital creativity in eight different categories....
"Musiques en Fête" on the New Ivorian Channel for Music Day
To mark Music Day, the French Institute of Côte d'Ivoire and NCI, the New Ivorian Channel, are joining forces to present "Musiques en fêtes," a television program dedicated to Ivorian music in all its diversity. Under the artistic direction of Malik Kebe, the program will be co-hosted by Jean Charles...
Melody d'Afrique expands its distribution with StarTimes
MELODY D'AFRIQUE, the leading Afro heritage channel, is expanding its distribution thanks to a distribution partnership signed with StarTimes. Already available since its launch in France on ORANGE, FREE, SFR Numéricable, Bouygues, and WATCH IT, the channel will now cover 30 countries in Sub-Saharan Africa by joining the StarTimes offering,...
RFI Discovery Award 2020 – Call for applications
The call for entries for the 40th edition of the RFI Discoveries Prize is now open to all professional artists and musical groups from Africa, the Indian Ocean, and the Caribbean. The winner will receive a prize of €10,000, a tour of Africa, and a concert in Paris.* Candidates have...
Interview with Maxime Zagol, copywriter at TOTEM Experience
Can you tell us about your job? Copywriters are responsible for coming up with creative ideas, devising concepts, and writing messages that have an impact on brands, companies, or individuals in order to create strong loyalty or engagement among their customers or communities. This engagement can take the form of...
Interview with Ibrahima Ndongo, copywriter at the Caractère agency
Can you tell us about your job? I am a copywriter for advertising. This job, commonly referred to by its initials CR, is one of the creative professions in communications. I have been doing it for several years at a communications consulting agency. Simply put, copywriters are generally nicknamed "Mr....
Life TV's programs and hosts: the final stage of the teaser campaign?
The teaser campaign launched by Life TV just a month ago is coming to an end. After posting an enigmatic message on May 12 saying "we've picked up the signal," Life TV unveiled its tagline a few days later: "Life TV, unfiltered TV," accompanied by adjectives describing the channel's positioning...
Music streaming gains ground in French-speaking Africa
In Africa, as in the rest of the world, the digital revolution has completely transformed the music industry. New consumption patterns are emerging and online music platforms are developing. Musical richness, a young population, high mobile penetration rates, and a proliferation of initiatives to democratize internet access are all opportunities...
Karim Sy leaves Digital Africa
In Africa, as in the rest of the world, the digital revolution has completely transformed the music industry. New consumption patterns are emerging and online music platforms are developing. Musical richness, a young population, high mobile penetration rates, and a proliferation of initiatives to democratize internet access are all opportunities...