Several indicators can be used to analyze television audiences. All of these indicators can be broken down by population segment (15-24 year olds, higher socio-professional categories, women, etc.) or by time slot, allowing for analyses tailored to individual needs. The cumulative audience (CA) is the number or percentage of people...
Interview with Brenda Coffi Kouyaté, Director of Voodoo Communication CI and Voodoo Academy
Brenda Coffi Kouyaté joined the Voodoo group in 2005 and now heads the Voodoo Communication agency in Ivory Coast. Can you tell us about the Voodoo Academy agency? Voodoo Academy is an agency that is 100% young, made by young people and for young people. The agency's goal is to...
Media and digital players step up to the plate in the fight against the spread of COVID-19
Providing care, information, communication, work, learning, and entertainment... Digital technology is more than ever at the heart of our daily lives and lifestyles, and its use can provide solutions in the fight against the pandemic. Across the continent, the media and digital players are mobilizing and implementing digital solutions to...
Press release: AFD launches Edflex AFD, an educational content platform on development
Campus AFD, the department dedicated to promoting knowledge and sharing expertise, is launching Edflex AFD, a portal bringing together more than 400 resources divided into eight themes for development actors and the general public. Articles, conferences, reports, interviews, MOOCs (online courses), podcasts, videos, and more. The French Development Agency's (AFD) educational...
"Stop COVID-19 Misinformation": Young French-speaking advertising talents fight the infodemic
The UNION Francophone, chaired by Christian CAPPE , is challenging young French-speaking advertising talents to take up the "Stop COVID-19 Fake News" challenge by creating advertising campaigns on social media starting March 30 to combat the "infodemic," a term chosen by the WHO to describe rumors and fake news surrounding...
DRC: The Konnect Africa program serving education
On March 23, Konnect Africa announced the signing of a memorandum of understanding with Schoolap and Flash Services to connect thousands of schools in the DRC to the internet. Konnect Africa is an initiative of the Eutelsat group, aimed at developing satellite broadband internet activity in the English- and French-speaking...
The Melody d'Afrique channel pays tribute to Manu Dibango
Nicknamed "Papa Groove," Cameroonian saxophone legend Manu Dibango died on March 24, 2020, from complications related to coronavirus. Melody d'Afrique, a music channel dedicated to the roots of African music and artists from the continent, pays him a final tribute. Throughout April, the channel is changing its programming to highlight...
Digital divide: the reality of Internet usage in French-speaking Africa
In this period of pandemic, with more and more people confined to their homes around the world, including in French-speaking Africa, digital technology and internet connections are considered by many to be indispensable, even vital tools: teleworking, videoconferencing, social connections, information, entertainment... Digital technology has become as essential as water...
Yannick Carriou appointed Chief Executive Officer of Médiamétrie
As announced on September 19, Yannick Carriou becomes Chief Executive Officer of Médiamétrie effective today. He succeeds Bruno Chetaille, who completed his term as head of Médiamétrie on March 31. Aged 50 and a graduate of the Ecole Polytechnique and ENSAE, Yannick Carriou was CEO of TNS-Sofres France (2006-2010), Ipsos...