According to Africascope's results for the whole of 2019, Molière TV retains its leading position in a country where television audiences are particularly fragmented across a multitude of channels. NOVELAS TV has made a leap forward, now achieving a 9.3% audience share (+2.3 points) and moving up from 4th to...
Africascope: Top TV Audiences in Senegal in 2019
According to Africascope's results for the whole of 2019, in Senegal, the top three channels retained their positions but all lost part of their audience (-3.7 points for RFM TV/TFM, -1.3 points for NOVELAS TV, and -0.5 points for SEN TV). Behind this leading trio, we note the progress of...
Netflix expands into West Africa
After launching its operations in Nigeria, Netflix is now eyeing opportunities for expansion in West Africa. The VOD giant has just announced a partnership with the production company Upper Room, founded by British-Nigerian actor John Boyega, formalizing its expansion into West Africa. The agreement between the two parties will focus...
FREE Business campaign by McCANN Dakar
New launch campaign for the Free Business brand. McCANN Dakar Agency Artistic Director: Gregory Grunitzky Director: Fabrice Pierre Copywriter: Sophia KA Photographer: Hussein EZZEDINE Production company: Challenger Factory Project manager: Yann Kourouma Watch the ad here See also: Interview with the McCann Dakar team for the launch of Free
ADICOMDAYS 2020: The names of the first speakers!
The Totem Experience agency has announced the names of the first speakers invited to speak at the upcoming Adicomdays. Moustapha Cissé Head of Google AI center in Accra, Ghana David Steinacker - Senior Partner Manager, Sub-Saharan Africa Google Mamane - Comedian and producer - Gondwana-City Productions Gaëlle Prudencio Blogger and...
GVA Côte d’Ivoire launches CANAL BOX
Following the model already implemented in Congo, GVA Côte d’Ivoire launched CANALBOX on March 10, its ultra-high-speed internet service for the general public in Abidjan. Read also: Group Vivendi Africa rolls out Canalbox, the first FTTH ultra-high-speed internet network in Congo With its fiber-to-the-home (FTTH) network, GVA Côte d'Ivoire guarantees...
The CANAL+ group increased its number of subscribers in Africa by nearly 15% in 2019.
With 4,899,000 subscribers as of December 31, 2019, the CANAL+ group continues to grow, gaining 726,000 subscribers compared to the previous year. This result brings the CANAL+ group closer to the symbolic milestone of 5,000,000 subscribers, which should be easily surpassed in 2020, thanks in particular to major sporting events...
HIG Capital announces acquisition of Lagardère Sports
The American private equity fund HIG Capital, through its European subsidiary, has officially announced the signing of an agreement to acquire 75% of Lagardère Sports. In December 2019, when it received the purchase offer from HI Capital, Lagardère announced a plan to refocus its strategy on Lagardère Publishing and Lagardère...
Africascope: Top TV Audiences in Mali in 2019
According to Africascope's results for the whole of 2019, ORTM, Mali's public broadcaster, retains its top spot despite a slight drop in its audience share. Cherifla TV rose 2.4 points, overtaking Africable and TM2 to take third place behind Novelas TV, which retained its second place. Also noteworthy is the...
Africascope: Top Audiences in Burkina Faso in 2019
According to Africascope's results for the whole of 2019, TNB lost the top spot it held in 2018 to BF1, which moved into first place while maintaining its audience share at the same level as last year. The significant decline in TNB benefits Novelas TV, which rose from a 7.5%...