At the request of La Nouvelle Chaîne Ivoirienne (NCI), the Ivorian company Omédia (Médiamétrie) conducted a quantitative study measuring its brand awareness and perception among the Ivorian public. Launched on December 12, 2019, NCI, La Nouvelle Chaîne Ivoirienne, available on DTT, Canal+, Startimes, and Orange TV, already enjoys a very...
Ivory Coast: what is the role of the Higher Advertising Council?
Created on May 28, 1979, the Higher Advertising Council (CSP) is an advisory body responsible for assisting the Ministry of Communication and Media of Côte d'Ivoire in managing the national advertising sector. Chaired by Maurice Agoh and headed by Mamadou Dosso, it is composed of a college of eighteen members...
COVID-19: the media mobilizes
Corporate social responsibility (CSR) is becoming increasingly important in our society. This is particularly true in light of the current health crisis, which has brought CSR back to the forefront of the debate. This can be seen in the many initiatives launched by companies, particularly in the media, which are...
COVID-19 and misinformation: actors fight against fake news
Although this is not a new phenomenon, fake news now has a much greater impact due to the power of social media. It is a viral and global phenomenon that affects every corner of the world and plagues the media landscape. In Africa, as in the rest of the world,...
The role of Art Director as seen by Jean Philippe Taochy, Creative Director at McCann Abidjan/Douala
"I will never forget the day I took part in filming an advertisement with Cameroon's Indomitable Lions. It was the first time I felt so proud to be doing my job..." What does the job of art director involve? My job as an art director involves coming up with inspiring...
Côte Ouest and Agora Services Group collaborate on the development of a VOD platform
Côte Ouest Audiovisuel and Agora Services Group are joining forces to develop a VOD platform called "Butterfly." In addition to its activities as the largest independent distributor of African audiovisual content, Côte Ouest, based in Côte d'Ivoire and Mauritius, is working on the development of the Butterfly video-on-demand platform, which...
A new schedule for DISCOP
The events industry has been particularly hard hit by the COVID-19 pandemic. In response, the organizers of DISCOP have announced various changes concerning the upcoming editions in Abidjan and Johannesburg. The new dates will be as follows: Discop Abidjan will take place on September 3-4, 2020, and Discop Johannesburg on...
YouTube launches music streaming services in Nigeria
A few weeks after the appointment of Nigerian Alex Okosi as YouTube's Managing Director for emerging markets in Europe, the Middle East, and Africa, the web giant announced the launch of two music services in Nigeria. In addition to video, YouTube has officially launched YouTube Music, a music streaming service....
Postponement of Adicomdays 2020 and launch of the #ADICOM4Good label
Following the authorities' decision to suspend public events and ban gatherings in open or closed spaces due to the COVID-19 coronavirus pandemic, the entire ADICOMDAYS organizing team would like to inform you that: #ADICOMDAYS2020 has been postponed to a later date, which we will announce as soon as possible. In...
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Wherever you are, we sincerely hope that you will get through this difficult period without any personal or professional harm. During this turbulent time, Adweknow is continuing its online activities and will continue to send you its weekly newsletter. We are also available to distribute your messages, press releases, or...