Les Impériales, February 3–9, 2020

The fourth edition of Les Impériales, a gathering of professionals in marketing, communications, media, advertising, and digital technology, will be held from February 3 to 9, 2020, in Casablanca. Organized around the theme "Brand&Tech: How to reinvent yourself?", the event will once again bring together experts, professionals, and enthusiasts in...

Digital Women's Day: call for entries for the Les Margaret award

Digital Women's Day has officially launched a call for applications for the 2020 Les Margaret Awards. The Les Margaret Awards aim to support talented women in the digital sector and recognize one European and one African female entrepreneur and intrapreneur. The last edition of Digital Women's Day, an event created...

Afribobo, a new player in Cameroon's e-commerce market

AFRIMARKET, CDISCOUNT, YATOO.CI, and Jumia in Cameroon have all chosen to suspend their activities... These successive closures have cast a chill over the entire e-commerce market in the sub-region. However, many other players in the sector are finding prosperity in the informal market, particularly classified ad platforms, which connect sellers...

GAFA, Uberization, e-commerce… Africa in the digital age!

French-speaking Africa has embarked on its digital transformation. Connectivity is on the rise and digital consumption patterns are becoming more widespread, even though many obstacles still remain. In response to this development, many players seeking transition have supported the growth of the digital sector for an increasingly connected Africa. The...

Senegal: CNRA sanctions audiovisual industry players

The market for so-called skin "whitening" products does indeed exist, despite government bans, and demand for these types of products is significant. This demand has been picked up by brands that see this practice as a real market opportunity. The practice of skin whitening is promoted in particular through advertising....