Médiamétrie has just published the results of a survey conducted between September 22 and December 2, 2019, among 1,722 people aged 15 and over, representative of the population living in Abidjan and Bouaké. 90.4% of the population surveyed watched television for an average of 4 hours and 25 minutes per...
Happy New Year 2020!
French-speaking sub-Saharan Africa continues to develop, driven more than ever by the dynamism of Côte d'Ivoire and Senegal, its two bridgeheads: significant and continuous growth in both countries, the launch of new private channels in 2019 and 2020 in Côte d'Ivoire, the arrival of Free in Senegal, the continued development...
ADICOMDAYS 2020: Destination Dakar!
The Totem Experience agency has announced that the next Adicomdays will take place in Senegal on June 18 and 19! After two editions in Paris and Abidjan, the capital city of Dakar will now welcome the major players in the digital world. Speakers from Africa and around the world, brand...
Uber launches operations in Ivory Coast
The rise of the internet and new technologies is gradually transforming the habits of African consumers and promoting the Uberization of certain activities. International startups are inventing their future on the continent and exploring new opportunities there. Established since 2016 in the East African market, in major cities such as...
Facebook in Africa: a look back at 2019
For the web giant, it is now time to take stock of the actions taken and investments made on the African continent during 2019. Over the course of these 12 months, Facebook has maintained its presence on the continent, contributing to the development of the digital ecosystem in a region...
DECEMBER 12, 2019: Launch of the new Ivorian channel NCI
There was a lot of tension and excitement on Thursday, December 12, during the launch of NCI, the new Ivorian channel. We were there. Thursday, December 12, 6:45 p.m., the countdown ends: This is not just another channel finally seeing the light of day: it is an ambitious new general-interest...
NCI displays itself and takes center stage
To ensure a successful launch, NCI deployed significant resources in advertising, cinema, radio, social media, and on-air. Produced by the 6èmesens agency, these visuals and commercials were broadcast in two distinct phases. The pre-launch phase, i.e., before the channel began broadcasting, saw NCI start to make a name for itself...
Rwanda: Jumia announces third closure in just three months
In just a few weeks, the African e-commerce "unicorn" announced the successive closures of its subsidiaries in Cameroon, Tanzania, and now Rwanda. The group announced that it would be ending its Jumia Food delivery operations after six years of activity in the country. This latest announcement represents the third closure...
The AfDB and Microsoft want to train African youth in digital skills
At the African Economic Conference held in Sharm el-Sheikh in early December 2019, the African Development Bank announced the launch of a digital training platform in partnership with Microsoft. In response to the global shortage of digital expertise, particularly in Africa, this new platform, called "Coding for Employment," will be...
DRC: Buzz FM, a new station on the radio landscape
The audiovisual landscape of the Democratic Republic of Congo recently welcomed a new radio station, Buzz FM, broadcasting on 97.4 FM. Presented as an entertainment and general culture radio station, Buzz FM is owned by Divo, an advertising agency affiliated with TBWA and headed by Deo Kasongo. In addition to...